Compare · product analytics experimentation

Amplitude VS PostHog_

As of 4 November 2026, PostHog is named by 338 companies and Amplitude by 952; Amplitude skews to companies under 200 people (51% vs 71%), PostHog to companies over 1,000 (5% vs 18%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amplitude's script and mail records show on hundreds of thousands of small sites, PostHog rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Amplitude: 2–200 employees
51%
PostHog: 2–200 employees
71%
Amplitude: 1,000+ employees
18%
PostHog: 1,000+ employees
5%
Postings per company, 90 days
1.6 · 1.4
Website or DNS footprint
0 · 0
952companies name Amplitude
338companies name PostHog
103name both
1,499 · 458postings in 90 days, Amplitude · PostHog
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentAmplitudesharePostHogshareLeans
Self-employed525%4012%PostHog
2-10 employees10511%8726%PostHog
11-50 employees16517%9328%PostHog
51-200 employees22023%6018%Amplitude
201-500 employees13514%278%Amplitude
501-1000 employees9910%154%Amplitude
1001-5000 employees10911%124%Amplitude
5001-10000 employees222%––outside top 12
10,001+ employees455%41%Amplitude
By industry
SegmentAmplitudesharePostHogshareLeans
Technology & software45748%20761%PostHog
Business & finance services18920%5015%Amplitude
Media & content9510%278%even
Commerce & trade455%72%Amplitude
Consumer services & leisure364%134%even
Manufacturing & industry344%41%Amplitude
Health care323%103%even
Hospitality & travel212%21%even
Utilities & infrastructure111%41%even
Transport, logistics & rental101%21%even
Public, community & associations91%41%even
Automotive81%––outside top 12
Property & construction––72%outside top 12
By country
SegmentAmplitudesharePostHogshareLeans
United States57560%21162%PostHog
United Kingdom768%237%even
Brazil283%41%even
Canada283%103%even
Germany243%196%PostHog
India232%113%even
France212%51%even
Australia121%31%even
Sweden101%––outside top 12
Singapore101%––outside top 12
Spain81%––outside top 12
Poland81%––outside top 12
Netherlands––62%outside top 12
Austria––51%outside top 12
Italy––31%outside top 12
Switzerland––21%outside top 12
Postings by team (share of each tool's postings)
SegmentAmplitudesharePostHogshareLeans
Product, program & project management50124%9215%Amplitude
Marketing & communications42521%11018%Amplitude
Data & AI41320%7813%Amplitude
Software engineering1658%13722%PostHog
Design & UX1166%285%even
Sales372%183%even
Customer service & success362%274%PostHog
IT operations & business systems271%20%even
Business development & strategy151%10%even
Engineering (non-software)141%193%PostHog
Finance & accounting111%41%even
Unclassified100%10%even
Education & training80%––outside top 12
logistics warehouse and transport70%––outside top 12
healthcare clinical60%––outside top 12
hospitality and food service60%––outside top 12
procurement and purchasing60%––outside top 12
agriculture and environment40%10%even
General management & consulting40%10%even
Quality, safety & environment40%20%even
social care and community40%––outside top 12
arts media and entertainment30%––outside top 12
construction and civil30%––outside top 12
Legal, compliance & risk30%––outside top 12
manufacturing and production30%––outside top 12
Retail & store operations30%––outside top 12
skilled trades and field service30%––outside top 12
Travel, leisure & events30%––outside top 12
facilities cleaning and security20%––outside top 12
research and science20%––outside top 12
Administration & office––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

PostHog is named by 338 companies in job postings and Amplitude by 952; 103 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/amplitude-vs-posthog)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Amplitude vs PostHog: questions

Which is more used, Amplitude or PostHog?

By companies naming it in their own job postings, Amplitude (952) over PostHog (338). By website-and-DNS footprint, PostHog (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Amplitude?

51% of Amplitude companies have 2 to 200 employees, against 71% for PostHog. 18% of Amplitude companies have over 1,000 employees, against 5% for PostHog.

Do companies run both?

103 companies name both in their postings, usually Amplitude in marketing and PostHog in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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