Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEKibana VS Splunk_
As of 4 November 2026, Splunk is named by 2,606 companies and Kibana by 875; Kibana skews to companies under 200 people (39% vs 37%), Splunk to companies over 1,000 (38% vs 35%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Kibana's script and mail records show on hundreds of thousands of small sites, Splunk rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Kibana: 2–200 employees
- 39%
- Splunk: 2–200 employees
- 37%
- Kibana: 1,000+ employees
- 35%
- Splunk: 1,000+ employees
- 38%
- Postings per company, 90 days
- 2.7 · 4.5
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Kibana | share | Splunk | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 25 | 3% | 63 | 2% | even |
| 2-10 employees | 45 | 5% | 169 | 6% | even |
| 11-50 employees | 117 | 13% | 330 | 13% | even |
| 51-200 employees | 183 | 21% | 476 | 18% | Kibana |
| 201-500 employees | 116 | 13% | 336 | 13% | even |
| 501-1000 employees | 86 | 10% | 244 | 9% | even |
| 1001-5000 employees | 148 | 17% | 457 | 18% | even |
| 5001-10000 employees | 41 | 5% | 138 | 5% | even |
| 10,001+ employees | 114 | 13% | 393 | 15% | Splunk |
| Segment | Kibana | share | Splunk | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 474 | 54% | 1,300 | 50% | Kibana |
| Business & finance services | 179 | 20% | 609 | 23% | Splunk |
| Manufacturing & industry | 58 | 7% | 220 | 8% | even |
| Media & content | 38 | 4% | 74 | 3% | even |
| Utilities & infrastructure | 32 | 4% | 72 | 3% | even |
| Public, community & associations | 21 | 2% | 64 | 2% | even |
| Commerce & trade | 19 | 2% | 65 | 2% | even |
| Consumer services & leisure | 19 | 2% | 76 | 3% | even |
| Transport, logistics & rental | 14 | 2% | 32 | 1% | even |
| Hospitality & travel | 9 | 1% | 23 | 1% | even |
| Property & construction | 5 | 1% | 31 | 1% | even |
| Automotive | 4 | 0% | – | – | outside top 12 |
| Health care | – | – | 24 | 1% | outside top 12 |
| Segment | Kibana | share | Splunk | share | Leans |
|---|---|---|---|---|---|
| United States | 493 | 56% | 1,699 | 65% | Splunk |
| United Kingdom | 57 | 7% | 161 | 6% | even |
| France | 51 | 6% | 90 | 3% | Kibana |
| Germany | 36 | 4% | 51 | 2% | Kibana |
| India | 29 | 3% | 74 | 3% | even |
| Canada | 20 | 2% | 65 | 2% | even |
| Brazil | 17 | 2% | 24 | 1% | even |
| Poland | 14 | 2% | 18 | 1% | even |
| Singapore | 12 | 1% | 30 | 1% | even |
| Netherlands | 11 | 1% | 29 | 1% | even |
| Sweden | 11 | 1% | – | – | outside top 12 |
| Spain | 9 | 1% | – | – | outside top 12 |
| Australia | – | – | 39 | 1% | outside top 12 |
| Switzerland | – | – | 22 | 1% | outside top 12 |
| Segment | Kibana | share | Splunk | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 1,668 | 52% | 4,365 | 30% | Kibana |
| IT operations & business systems | 508 | 16% | 6,106 | 41% | Splunk |
| Data & AI | 223 | 7% | 678 | 5% | Kibana |
| Customer service & success | 126 | 4% | 251 | 2% | Kibana |
| Engineering (non-software) | 85 | 3% | 357 | 2% | even |
| Product, program & project management | 25 | 1% | 196 | 1% | even |
| Sales | 22 | 1% | 338 | 2% | even |
| Quality, safety & environment | 11 | 0% | 34 | 0% | even |
| Legal, compliance & risk | 7 | 0% | 52 | 0% | even |
| public safety and protective services | 6 | 0% | 8 | 0% | even |
| General management & consulting | 5 | 0% | 62 | 0% | even |
| Administration & office | 4 | 0% | 10 | 0% | even |
| Marketing & communications | 4 | 0% | 26 | 0% | even |
| Finance & accounting | 3 | 0% | 20 | 0% | even |
| logistics warehouse and transport | 3 | 0% | 4 | 0% | even |
| Unclassified | 3 | 0% | 20 | 0% | even |
| construction and civil | 2 | 0% | 7 | 0% | even |
| arts media and entertainment | 1 | 0% | 1 | 0% | even |
| Business development & strategy | 1 | 0% | 11 | 0% | even |
| Design & UX | 1 | 0% | 2 | 0% | even |
| facilities cleaning and security | 1 | 0% | 18 | 0% | even |
| manufacturing and production | 1 | 0% | 5 | 0% | even |
| skilled trades and field service | 1 | 0% | 7 | 0% | even |
| Education & training | – | – | 24 | 0% | outside top 12 |
| research and science | – | – | 12 | 0% | outside top 12 |
| Human resources | – | – | 5 | 0% | outside top 12 |
| hospitality and food service | – | – | 3 | 0% | outside top 12 |
| social care and community | – | – | 2 | 0% | outside top 12 |
| agriculture and environment | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Kibana →
Companies using Splunk →
log management ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Splunk is named by 2,606 companies in job postings and Kibana by 875; 240 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/kibana-vs-splunk)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Kibana vs Splunk: questions
Which is more used, Kibana or Splunk?
By companies naming it in their own job postings, Splunk (2,606) over Kibana (875). By website-and-DNS footprint, Splunk (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Kibana?
39% of Kibana companies have 2 to 200 employees, against 37% for Splunk. 35% of Kibana companies have over 1,000 employees, against 38% for Splunk.
Do companies run both?
240 companies name both in their postings, usually Kibana in marketing and Splunk in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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