Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DESubstack VS Vimeo_
As of 4 November 2026, Vimeo is named by 102 companies and Substack by 105; Substack skews to companies under 200 people (52% vs 60%), Vimeo to companies over 1,000 (20% vs 17%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Substack's script and mail records show on hundreds of thousands of small sites, Vimeo rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Substack: 2–200 employees
- 52%
- Vimeo: 2–200 employees
- 60%
- Substack: 1,000+ employees
- 17%
- Vimeo: 1,000+ employees
- 20%
- Postings per company, 90 days
- 1.5 · 1.5
- Website or DNS footprint
- 877 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Substack | share | Vimeo | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 8 | 8% | 6 | 6% | even |
| 2-10 employees | 12 | 11% | 9 | 9% | Substack |
| 11-50 employees | 26 | 25% | 29 | 28% | Vimeo |
| 51-200 employees | 17 | 16% | 23 | 23% | Vimeo |
| 201-500 employees | 18 | 17% | 5 | 5% | Substack |
| 501-1000 employees | 6 | 6% | 10 | 10% | Vimeo |
| 1001-5000 employees | 14 | 13% | 13 | 13% | even |
| 5001-10000 employees | 1 | 1% | 3 | 3% | even |
| 10,001+ employees | 3 | 3% | 4 | 4% | even |
| Segment | Substack | share | Vimeo | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 34 | 32% | 20 | 20% | Substack |
| Business & finance services | 25 | 24% | 19 | 19% | Substack |
| Media & content | 16 | 15% | 10 | 10% | Substack |
| Commerce & trade | 10 | 10% | 4 | 4% | Substack |
| Public, community & associations | 10 | 10% | 18 | 18% | Vimeo |
| Hospitality & travel | 3 | 3% | – | – | outside top 12 |
| Consumer services & leisure | 2 | 2% | 11 | 11% | Vimeo |
| Manufacturing & industry | 2 | 2% | 6 | 6% | Vimeo |
| Health care | 1 | 1% | 6 | 6% | Vimeo |
| Property & construction | 1 | 1% | 3 | 3% | even |
| Utilities & infrastructure | 1 | 1% | 2 | 2% | even |
| Transport, logistics & rental | – | – | 2 | 2% | outside top 12 |
| Agriculture & forestry | – | – | 1 | 1% | outside top 12 |
| Segment | Substack | share | Vimeo | share | Leans |
|---|---|---|---|---|---|
| United States | 74 | 70% | 68 | 67% | Substack |
| United Kingdom | 6 | 6% | 3 | 3% | Substack |
| India | 4 | 4% | 3 | 3% | even |
| Netherlands | 4 | 4% | 1 | 1% | Substack |
| United Arab Emirates | 2 | 2% | – | – | outside top 12 |
| Spain | 2 | 2% | 1 | 1% | even |
| Singapore | 2 | 2% | – | – | outside top 12 |
| Austria | 1 | 1% | – | – | outside top 12 |
| Canada | 1 | 1% | 7 | 7% | Vimeo |
| Colombia | 1 | 1% | – | – | outside top 12 |
| Germany | 1 | 1% | 9 | 9% | Vimeo |
| Italy | 1 | 1% | 1 | 1% | even |
| Brazil | – | – | 1 | 1% | outside top 12 |
| France | – | – | 1 | 1% | outside top 12 |
| Ireland | – | – | 1 | 1% | outside top 12 |
| JM | – | – | 1 | 1% | outside top 12 |
| Segment | Substack | share | Vimeo | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 99 | 53% | 38 | 18% | Substack |
| arts media and entertainment | 13 | 7% | 34 | 16% | Vimeo |
| Sales | 5 | 3% | 7 | 3% | even |
| Business development & strategy | 4 | 2% | 1 | 0% | even |
| Software engineering | 3 | 2% | 8 | 4% | Vimeo |
| Unclassified | 3 | 2% | 5 | 2% | even |
| Data & AI | 2 | 1% | 2 | 1% | even |
| Finance & accounting | 2 | 1% | 1 | 0% | even |
| real estate and property | 2 | 1% | – | – | outside top 12 |
| research and science | 2 | 1% | – | – | outside top 12 |
| Customer service & success | 1 | 1% | 3 | 1% | even |
| Education & training | 1 | 1% | 8 | 4% | Vimeo |
| Engineering (non-software) | 1 | 1% | 2 | 1% | even |
| General management & consulting | 1 | 1% | 1 | 0% | even |
| Human resources | 1 | 1% | 5 | 2% | even |
| procurement and purchasing | 1 | 1% | – | – | outside top 12 |
| Product, program & project management | 1 | 1% | 4 | 2% | even |
| social care and community | 1 | 1% | 3 | 1% | even |
| Design & UX | – | – | 14 | 7% | outside top 12 |
| Legal, compliance & risk | – | – | 8 | 4% | outside top 12 |
| Travel, leisure & events | – | – | 5 | 2% | outside top 12 |
| Administration & office | – | – | 3 | 1% | outside top 12 |
| manufacturing and production | – | – | 3 | 1% | outside top 12 |
| logistics warehouse and transport | – | – | 2 | 1% | outside top 12 |
| skilled trades and field service | – | – | 2 | 1% | outside top 12 |
| construction and civil | – | – | 1 | 0% | outside top 12 |
| healthcare support and caregiving | – | – | 1 | 0% | outside top 12 |
| IT operations & business systems | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Substack →
Companies using Vimeo →
video creator community platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Vimeo is named by 102 companies in job postings and Substack by 105; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/substack-vs-vimeo)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Substack vs Vimeo: questions
Which is more used, Substack or Vimeo?
By companies naming it in their own job postings, Substack (105) over Vimeo (102). By website-and-DNS footprint, Substack (877 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Substack?
52% of Substack companies have 2 to 200 employees, against 60% for Vimeo. 17% of Substack companies have over 1,000 employees, against 20% for Vimeo.
Do companies run both?
0 companies name both in their postings, usually Substack in marketing and Vimeo in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
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