Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DECompanies using Substack_
As of 4 November 2026, 982 companies show Substack: 877 carry it on their website or in their DNS records, 105 name it in their own job postings, and 0 do both.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Largest market
- United States · 575 companies
- Companies with 51+ staff
- 22 · 3% of the footprint
- Top industry
- Technology & software · 29%
- Team that names it most
- Marketing & communications · 99 postings
- Hiring on it, last 30 days
- 80 companies
- Most often alongside
- Instagram · 44 companies
Where Substack shows up
Each population is counted on its own. We never add them up without saying so, because they answer different questions.
Companies whose own pages load Substack's scripts or embeds, or whose domain's mail and hosting records (SPF, DKIM, MX, CNAME) point at Substack. From our crawl of 41.5M company websites and the DNS sweep behind it. Reach: the tool is in the building.
Companies whose own postings say the team works in Substack. Read hourly from ~70 applicant tracking systems, with the function, a quote and a date. Intent: the team that runs it is hiring.
Companies in the footprint whose postings also name Substack. The rest of the posting population (105) runs Substack without a public trace on the site or in DNS, which is where job data earns its place.
Companies on Substack
Companies with 51+ employees and at least medium-confidence evidence in their own postings; job boards and portals left out.
Companies with 1,000+ employees whose website or DNS carries Substack but whose postings never name it: the part of the market job data alone misses.
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By country, company size and industry
The 877 companies with Substack on their website or in DNS. Click a country for its own page where we have one.
| companies | share | |
|---|---|---|
| United States | 575 | 66% |
| United Kingdom | 48 | 5% |
| Germany | 21 | 2% |
| Canada | 18 | 2% |
| Spain | 18 | 2% |
| India | 16 | 2% |
| France | 14 | 2% |
| Brazil | 11 | 1% |
| Netherlands | 10 | 1% |
| Australia | 8 | 1% |
| Italy | 6 | 1% |
| New Zealand | 4 | 0% |
| companies | share | |
|---|---|---|
| Self-employed | 587 | 67% |
| 2-10 employees | 132 | 15% |
| 11-50 employees | 77 | 9% |
| 51-200 employees | 19 | 2% |
| 201-500 employees | 2 | 0% |
| 10,001+ employees | 1 | 0% |
| companies | share | |
|---|---|---|
| Technology & software | 251 | 29% |
| Media & content | 208 | 24% |
| Business & finance services | 146 | 17% |
| Consumer services & leisure | 110 | 13% |
| Public, community & associations | 57 | 6% |
| Property & construction | 10 | 1% |
| Manufacturing & industry | 9 | 1% |
| Commerce & trade | 8 | 1% |
| Health care | 8 | 1% |
| Hospitality & travel | 7 | 1% |
| Automotive | 3 | 0% |
| Utilities & infrastructure | 1 | 0% |
The mail, hosting and web stack of Substack companies
Other tools found on the same companies' websites or in their DNS records. Mail providers and senders come from SPF, DKIM and MX; the rest from page code.
Who runs Substack inside the company
The 105 companies whose postings name Substack: by country, size and the function of the role. The second number in the function table is companies.
| postings · companies | |
|---|---|
| Marketing & communications | 99 · 83 |
| arts media and entertainment | 13 · 12 |
| Sales | 5 · 3 |
| Business development & strategy | 4 · 4 |
| Software engineering | 3 · 2 |
| Unclassified | 3 · 2 |
| Data & AI | 2 · 2 |
| Finance & accounting | 2 · 2 |
| real estate and property | 2 · 2 |
| research and science | 2 · 2 |
| companies | share | |
|---|---|---|
| United States | 74 | 70% |
| United Kingdom | 6 | 6% |
| India | 4 | 4% |
| Netherlands | 4 | 4% |
| United Arab Emirates | 2 | 2% |
| Spain | 2 | 2% |
| Singapore | 2 | 2% |
| Austria | 1 | 1% |
| Canada | 1 | 1% |
| Colombia | 1 | 1% |
| Germany | 1 | 1% |
| Italy | 1 | 1% |
| companies | share | |
|---|---|---|
| Self-employed | 8 | 8% |
| 2-10 employees | 12 | 11% |
| 11-50 employees | 26 | 25% |
| 51-200 employees | 17 | 16% |
| 201-500 employees | 18 | 17% |
| 501-1000 employees | 6 | 6% |
| 1001-5000 employees | 14 | 13% |
| 5001-10000 employees | 1 | 1% |
| 10,001+ employees | 3 | 3% |
| postings | |
|---|---|
| Postings, last 30 days | 99 |
| Postings, last 90 days | 157 |
| All open postings | 188 |
80 companies opened a role that names Substack in the last 30 days. A hiring team that names its tools is the moment to write to the person who owns the stack.
What Substack teams also ask for
Tools named in the same postings as Substack. Office software is left out.
Substack against the rest of its category
Ranked by companies naming each tool in postings. Whole category →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
982 companies show Substack: 877 carry it on their website or in their DNS records, 105 name it in their own job postings, and 0 do both. (Breaknorm, 4 November 2026, https://breaknorm.co/tools/substack)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Website codeScripts, tags and embeds found on the company's own pages in our crawl of 41.5M sites. A tool counts once per company.
- DNS recordsSPF includes, DKIM selectors, MX and CNAME records of the company's domain that point at Substack or another vendor. Swept in cycles; dedicated mail-provider and hosting facets open once coverage passes 80% per country.
- Job postingsRead hourly from the applicant tracking systems behind company career sites. A tool counts when the employer's own text names it as the team's system; candidate wish-lists and apply boilerplate are excluded. Confidence low, medium or high per company.
- Sending infrastructureCold-e-mail sending domains are look-alike domains on a provider's infrastructure (DNS records, certificate logs) that redirect to the company. Absence is not evidence: only companies with a found sending domain are counted.
- CompaniesCountry, size and industry come from the company profile we build from its website; headcount from LinkedIn where known, otherwise estimated. Job boards, portals and aggregators are kept out of lists.
Substack data: questions
How many companies use Substack?
982 as of 4 November 2026: 877 carry Substack on their website or in their DNS records and 105 name it in their own job postings; 0 show up in both. We keep the two counts apart because they measure different things.
What does "website or DNS" mean?
Our crawler finds Substack's scripts, embeds and tags on the company's own pages, and our DNS sweep reads the domain's mail and hosting records (SPF includes, DKIM selectors, MX, CNAMEs) that point at Substack. Either one puts the company in the footprint. The sweep is still running, so this number grows week by week.
Why is the job-posting number so much smaller?
A posting only names a tool when the team that will use it is hiring and chooses to say so. That makes it a smaller but stronger signal: it tells you which team runs Substack, with a quote and a date. The footprint tells you reach.
How fresh is this?
Career sites are read hourly, websites are re-crawled on a rolling schedule and DNS is re-swept in cycles. The date at the top is when these counts were computed.
Can I get the list?
Yes. The first 20 are on this page; the full 982 with verified e-mails and a weekly feed of new Substack users is in the product. Counting is free.
Get this list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on Substack,
with the person who owns it
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