Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DETripadvisor VS Trustpilot_
As of 4 November 2026, Trustpilot is named by 100 companies and Tripadvisor by 106; Tripadvisor skews to companies under 200 people (39% vs 48%), Trustpilot to companies over 1,000 (20% vs 30%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Tripadvisor's script and mail records show on hundreds of thousands of small sites, Trustpilot rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Tripadvisor: 2–200 employees
- 39%
- Trustpilot: 2–200 employees
- 48%
- Tripadvisor: 1,000+ employees
- 30%
- Trustpilot: 1,000+ employees
- 20%
- Postings per company, 90 days
- 2.3 · 1.7
- Website or DNS footprint
- 0 · 13,568
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Tripadvisor | share | Trustpilot | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 1 | 1% | 6 | 6% | Trustpilot |
| 2-10 employees | 9 | 8% | 6 | 6% | Tripadvisor |
| 11-50 employees | 13 | 12% | 18 | 18% | Trustpilot |
| 51-200 employees | 19 | 18% | 24 | 24% | Trustpilot |
| 201-500 employees | 17 | 16% | 20 | 20% | Trustpilot |
| 501-1000 employees | 15 | 14% | 6 | 6% | Tripadvisor |
| 1001-5000 employees | 9 | 8% | 13 | 13% | Trustpilot |
| 5001-10000 employees | 8 | 8% | 3 | 3% | Tripadvisor |
| 10,001+ employees | 15 | 14% | 4 | 4% | Tripadvisor |
| Segment | Tripadvisor | share | Trustpilot | share | Leans |
|---|---|---|---|---|---|
| Hospitality & travel | 65 | 61% | 5 | 5% | Tripadvisor |
| Business & finance services | 10 | 9% | 22 | 22% | Trustpilot |
| Consumer services & leisure | 9 | 8% | 5 | 5% | Tripadvisor |
| Property & construction | 6 | 6% | 6 | 6% | even |
| Media & content | 5 | 5% | 3 | 3% | even |
| Public, community & associations | 3 | 3% | – | – | outside top 12 |
| Manufacturing & industry | 3 | 3% | 10 | 10% | Trustpilot |
| Commerce & trade | 2 | 2% | 18 | 18% | Trustpilot |
| Technology & software | 2 | 2% | 18 | 18% | Trustpilot |
| Agriculture & forestry | 1 | 1% | – | – | outside top 12 |
| Utilities & infrastructure | – | – | 4 | 4% | outside top 12 |
| Automotive | – | – | 3 | 3% | outside top 12 |
| Health care | – | – | 3 | 3% | outside top 12 |
| Transport, logistics & rental | – | – | 2 | 2% | outside top 12 |
| Segment | Tripadvisor | share | Trustpilot | share | Leans |
|---|---|---|---|---|---|
| United States | 60 | 57% | 36 | 36% | Tripadvisor |
| United Kingdom | 10 | 9% | 18 | 18% | Trustpilot |
| France | 7 | 7% | 8 | 8% | even |
| Spain | 5 | 5% | 3 | 3% | even |
| Canada | 3 | 3% | – | – | outside top 12 |
| Greece | 3 | 3% | – | – | outside top 12 |
| Austria | 2 | 2% | – | – | outside top 12 |
| United Arab Emirates | 1 | 1% | 1 | 1% | even |
| Australia | 1 | 1% | 3 | 3% | Trustpilot |
| Belgium | 1 | 1% | 1 | 1% | even |
| Finland | 1 | 1% | – | – | outside top 12 |
| ID | 1 | 1% | – | – | outside top 12 |
| Germany | – | – | 13 | 13% | outside top 12 |
| Netherlands | – | – | 5 | 5% | outside top 12 |
| Switzerland | – | – | 2 | 2% | outside top 12 |
| Denmark | – | – | 2 | 2% | outside top 12 |
| India | – | – | 2 | 2% | outside top 12 |
| Segment | Tripadvisor | share | Trustpilot | share | Leans |
|---|---|---|---|---|---|
| hospitality and food service | 129 | 41% | 2 | 1% | Tripadvisor |
| Marketing & communications | 79 | 25% | 65 | 31% | Trustpilot |
| Software engineering | 14 | 4% | – | – | outside top 12 |
| General management & consulting | 10 | 3% | 3 | 1% | even |
| Customer service & success | 6 | 2% | 43 | 20% | Trustpilot |
| Quality, safety & environment | 6 | 2% | 2 | 1% | even |
| arts media and entertainment | 4 | 1% | – | – | outside top 12 |
| Administration & office | 3 | 1% | – | – | outside top 12 |
| Human resources | 3 | 1% | 1 | 0% | even |
| Unclassified | 3 | 1% | 1 | 0% | even |
| Data & AI | 2 | 1% | 2 | 1% | even |
| Sales | 2 | 1% | 5 | 2% | even |
| Travel, leisure & events | 2 | 1% | 1 | 0% | even |
| IT operations & business systems | 1 | 0% | – | – | outside top 12 |
| real estate and property | 1 | 0% | 4 | 2% | even |
| research and science | 1 | 0% | 1 | 0% | even |
| agriculture and environment | – | – | 19 | 9% | outside top 12 |
| Design & UX | – | – | 7 | 3% | outside top 12 |
| Finance & accounting | – | – | 3 | 1% | outside top 12 |
| social care and community | – | – | 3 | 1% | outside top 12 |
| Retail & store operations | – | – | 2 | 1% | outside top 12 |
| Engineering (non-software) | – | – | 1 | 0% | outside top 12 |
| Legal, compliance & risk | – | – | 1 | 0% | outside top 12 |
| logistics warehouse and transport | – | – | 1 | 0% | outside top 12 |
| Product, program & project management | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Tripadvisor →
Companies using Trustpilot →
review rating platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Trustpilot is named by 100 companies in job postings and Tripadvisor by 106; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/tripadvisor-vs-trustpilot)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Tripadvisor vs Trustpilot: questions
Which is more used, Tripadvisor or Trustpilot?
By companies naming it in their own job postings, Tripadvisor (106) over Trustpilot (100). By website-and-DNS footprint, Trustpilot (13,568 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Tripadvisor?
39% of Tripadvisor companies have 2 to 200 employees, against 48% for Trustpilot. 30% of Tripadvisor companies have over 1,000 employees, against 20% for Trustpilot.
Do companies run both?
0 companies name both in their postings, usually Tripadvisor in marketing and Trustpilot in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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