Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEFlowers, plants & home fragrance ecommerce in Australia_
As of 4 November 2026, 1,891 flowers, plants & home fragrance ecommerce stores are based in Australia; 1 are hiring right now and Melbourne has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 1,891
- Hiring now
- 1 · 1 new in 30 d
- Largest niche
- Flower delivery webshops · 501
- Top city
- Melbourne · 19
- Parent market
- Commerce & trade · 66,933
Flowers, plants & home fragrance ecommerce in Australia, broken down
| companies | share | |
|---|---|---|
| Flower delivery webshops | 501 | 26% |
| Home fragrance webshops | 449 | 24% |
| Mixed flower plant & gift webshops | 346 | 18% |
| Plant webshops | 292 | 15% |
| Retail florists | 98 | 5% |
| Garden plant webshops | 84 | 4% |
| Gift & giftware webshops | 80 | 4% |
| Perfume webshops | 72 | 4% |
| Home decor webshops | 66 | 3% |
| Beauty & personal care webshops | 33 | 2% |
| Crystal & spiritual supply shops | 30 | 2% |
| Party supply webshops | 23 | 1% |
| Handmade craft product shops | 17 | 1% |
| Flower & plant wholesalers | 16 | 1% |
| Personalised gift webshops | 16 | 1% |
| companies · hiring | |
|---|---|
| Self-employed | 999 · 0 |
| 2-10 employees | 834 · 0 |
| 11-50 employees | 43 · 0 |
| 51-200 employees | 12 · 0 |
| 201-500 employees | 2 · 0 |
| 501-1000 employees | 1 · 1 |
| companies | share | |
|---|---|---|
| Melbourne | 19 | 1% |
| Haymarket | 14 | 1% |
| Esperance | 8 | 0% |
| Perth | 8 | 0% |
| Brisbane | 7 | 0% |
| Castle Hill | 5 | 0% |
| Chatswood | 5 | 0% |
| Moorabbin | 5 | 0% |
| Petrie Terrace | 5 | 0% |
| Adelaide Bc | 4 | 0% |
| Archerfield | 4 | 0% |
| Auburn | 4 | 0% |
The biggest flowers, plants & home fragrance ecommerce stores in Australia
The largest companies of the segment, by headcount; job boards and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
The stack of flowers, plants & home fragrance ecommerce in Australia
From their websites and DNS records, page plumbing left out.
Other segments of commerce & trade in Australia
Commerce & trade in Australia, the whole market →
General consumer goods ecommerce · 28,457 →
Fashion & apparel ecommerce · 12,271 →
Food production, wholesale & retail · 10,029 →
Health, beauty & food ecommerce · 7,347 →
Trade & technical equipment ecommerce · 6,000 →
Industrial & chemical distribution · 4,440 →
Machinery equipment wholesale · 4,001 →
Jewellery & watch ecommerce · 2,760 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
1,891 flowers, plants & home fragrance ecommerce stores are based in Australia; 1 are hiring right now and Melbourne has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/commerce_trade/australia/flowers_plants_home_fragrance_webshops)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
Flowers, plants & home fragrance ecommerce in Australia: questions
How many flowers, plants & home fragrance ecommerce stores are there in Australia?
1,891 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Commerce & trade → Flowers, plants & home fragrance ecommerce → leaf niches such as flower delivery webshops, home fragrance webshops, mixed flower plant & gift webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every flowers, plants & home fragrance ecommerce company in Australia,
with the person who decides
Filter on the segment and the country, and get 1,000 records free.