Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEFashion & apparel ecommerce in Sweden_
As of 4 November 2026, 4,971 fashion & apparel ecommerce stores are based in Sweden; 29 are hiring right now and Stockholm has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 4,971
- Hiring now
- 29 · 19 new in 30 d
- Largest niche
- Footwear webshops · 581
- Top city
- Stockholm · 353
- Parent market
- Commerce & trade · 28,559
Fashion & apparel ecommerce in Sweden, broken down
| companies | share | |
|---|---|---|
| Footwear webshops | 581 | 12% |
| Own brand casual apparel | 504 | 10% |
| Womens general fashion webshops | 467 | 9% |
| Clothing fashion webshops | 438 | 9% |
| Print on demand merch | 426 | 9% |
| Fashion retail stores | 313 | 6% |
| Bags accessories webshops | 311 | 6% |
| Other apparel fashion webshops | 306 | 6% |
| Secondhand & vintage clothing | 239 | 5% |
| Childrens clothing webshops | 234 | 5% |
| Sporting goods webshops | 233 | 5% |
| Lingerie webshops | 220 | 4% |
| Activewear webshops | 190 | 4% |
| Sneaker webshops | 148 | 3% |
| Fashion wholesale suppliers | 113 | 2% |
| companies · hiring | |
|---|---|
| Self-employed | 3,860 · 0 |
| 2-10 employees | 845 · 1 |
| 11-50 employees | 177 · 5 |
| 51-200 employees | 48 · 9 |
| 201-500 employees | 26 · 8 |
| 501-1000 employees | 6 · 3 |
| 1001-5000 employees | 6 · 2 |
| 5001-10000 employees | 2 · 0 |
| 10,001+ employees | 1 · 1 |
| companies | share | |
|---|---|---|
| Stockholm | 353 | 7% |
| Malmö | 76 | 2% |
| Göteborg | 75 | 2% |
| Borås | 51 | 1% |
| Uppsala | 48 | 1% |
| Helsingborg | 32 | 1% |
| Örebro | 29 | 1% |
| Lund | 24 | 0% |
| Täby | 21 | 0% |
| Karlstad | 19 | 0% |
| Växjö | 19 | 0% |
| Västerås | 18 | 0% |
The biggest fashion & apparel ecommerce stores in Sweden
The largest companies of the segment, by headcount; job boards and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
The stack of fashion & apparel ecommerce in Sweden
From their websites and DNS records, page plumbing left out.
Other segments of commerce & trade in Sweden
Commerce & trade in Sweden, the whole market →
General consumer goods ecommerce · 14,181 →
Food production, wholesale & retail · 3,451 →
Health, beauty & food ecommerce · 3,268 →
Trade & technical equipment ecommerce · 2,821 →
Machinery equipment wholesale · 1,495 →
Pet supplies ecommerce · 1,362 →
Industrial & chemical distribution · 1,136 →
Jewellery & watch ecommerce · 1,106 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
4,971 fashion & apparel ecommerce stores are based in Sweden; 29 are hiring right now and Stockholm has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/commerce_trade/sweden/apparel_fashion_webshops)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
Fashion & apparel ecommerce in Sweden: questions
How many fashion & apparel ecommerce stores are there in Sweden?
4,971 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Commerce & trade → Fashion & apparel ecommerce → leaf niches such as footwear webshops, own brand casual apparel, womens general fashion webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every fashion & apparel ecommerce company in Sweden,
with the person who decides
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