Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEFashion & apparel ecommerce in United Kingdom_
As of 4 November 2026, 31,846 fashion & apparel ecommerce stores are based in United Kingdom; 76 are hiring right now and London has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 31,846
- Hiring now
- 76 · 40 new in 30 d
- Largest niche
- Own brand casual apparel · 4,942
- Top city
- London · 1,469
- Parent market
- Commerce & trade · 178,481
Fashion & apparel ecommerce in United Kingdom, broken down
| companies | share | |
|---|---|---|
| Own brand casual apparel | 4,942 | 16% |
| Print on demand merch | 4,555 | 14% |
| Womens general fashion webshops | 3,670 | 12% |
| Clothing fashion webshops | 2,301 | 7% |
| Bags accessories webshops | 1,968 | 6% |
| Footwear webshops | 1,875 | 6% |
| Childrens clothing webshops | 1,706 | 5% |
| Other apparel fashion webshops | 1,646 | 5% |
| Bridal wear | 1,492 | 5% |
| Activewear webshops | 1,467 | 5% |
| Sporting goods webshops | 1,368 | 4% |
| Menswear webshops | 1,148 | 4% |
| Secondhand & vintage clothing | 984 | 3% |
| Lingerie webshops | 914 | 3% |
| Fashion retail stores | 854 | 3% |
| companies · hiring | |
|---|---|
| Self-employed | 21,913 · 0 |
| 2-10 employees | 8,350 · 5 |
| 11-50 employees | 1,124 · 19 |
| 51-200 employees | 260 · 18 |
| 201-500 employees | 78 · 8 |
| 501-1000 employees | 50 · 8 |
| 1001-5000 employees | 58 · 13 |
| 5001-10000 employees | 9 · 4 |
| 10,001+ employees | 4 · 1 |
| companies | share | |
|---|---|---|
| London | 1,469 | 5% |
| Manchester | 229 | 1% |
| Birmingham | 210 | 1% |
| Glasgow | 150 | 0% |
| Aldgate East | 131 | 0% |
| Leeds | 131 | 0% |
| Bristol | 113 | 0% |
| Hoxton | 112 | 0% |
| Liverpool | 106 | 0% |
| Stonebridge | 106 | 0% |
| Sheffield | 104 | 0% |
| Cheetham Hill | 90 | 0% |
The biggest fashion & apparel ecommerce stores in United Kingdom
The largest companies of the segment, by headcount; job boards and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
The stack of fashion & apparel ecommerce in United Kingdom
From their websites and DNS records, page plumbing left out.
Other segments of commerce & trade in United Kingdom
Commerce & trade in United Kingdom, the whole market →
General consumer goods ecommerce · 86,045 →
Food production, wholesale & retail · 21,273 →
Health, beauty & food ecommerce · 18,554 →
Trade & technical equipment ecommerce · 15,711 →
Industrial & chemical distribution · 8,484 →
Pet supplies ecommerce · 8,026 →
Jewellery & watch ecommerce · 7,465 →
Machinery equipment wholesale · 6,986 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
31,846 fashion & apparel ecommerce stores are based in United Kingdom; 76 are hiring right now and London has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/commerce_trade/united-kingdom/apparel_fashion_webshops)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
Fashion & apparel ecommerce in United Kingdom: questions
How many fashion & apparel ecommerce stores are there in United Kingdom?
31,846 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Commerce & trade → Fashion & apparel ecommerce → leaf niches such as own brand casual apparel, print on demand merch, womens general fashion webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every fashion & apparel ecommerce company in United Kingdom,
with the person who decides
Filter on the segment and the country, and get 1,000 records free.