Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEGeneral consumer goods ecommerce in United Kingdom_
As of 4 November 2026, 86,045 general consumer goods ecommerce stores are based in United Kingdom; 165 are hiring right now and London has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 86,045
- Hiring now
- 165 · 67 new in 30 d
- Largest niche
- Sporting goods webshops · 7,711
- Top city
- London · 3,018
- Parent market
- Commerce & trade · 178,481
General consumer goods ecommerce in United Kingdom, broken down
| companies | share | |
|---|---|---|
| Sporting goods webshops | 7,711 | 9% |
| Furniture webshops | 5,441 | 6% |
| Home decor webshops | 5,433 | 6% |
| General merchandise webshops | 5,430 | 6% |
| Gift & giftware webshops | 5,163 | 6% |
| Kitchenware household goods webshops | 4,747 | 6% |
| Consumer electronics appliance webshops | 4,299 | 5% |
| Clothing fashion webshops | 4,083 | 5% |
| Antique & vintage dealers | 3,319 | 4% |
| Other consumer goods webshops mixed | 2,970 | 3% |
| Personalised gift webshops | 2,814 | 3% |
| Fabric yarn craft supply webshops | 2,734 | 3% |
| Childrens toy webshops | 2,520 | 3% |
| Toy & collectible shops | 2,362 | 3% |
| Office supply webshops | 2,304 | 3% |
| companies · hiring | |
|---|---|
| Self-employed | 52,318 · 2 |
| 2-10 employees | 28,690 · 29 |
| 11-50 employees | 3,901 · 35 |
| 51-200 employees | 753 · 39 |
| 201-500 employees | 186 · 17 |
| 501-1000 employees | 79 · 14 |
| 1001-5000 employees | 84 · 22 |
| 5001-10000 employees | 12 · 4 |
| 10,001+ employees | 22 · 3 |
| companies | share | |
|---|---|---|
| London | 3,018 | 4% |
| Birmingham | 671 | 1% |
| Manchester | 499 | 1% |
| Glasgow | 495 | 1% |
| Bristol | 389 | 0% |
| Sheffield | 387 | 0% |
| Leeds | 288 | 0% |
| Somers Town | 273 | 0% |
| Leicester | 264 | 0% |
| Bradford | 249 | 0% |
| Liverpool | 242 | 0% |
| Nottingham | 239 | 0% |
The biggest general consumer goods ecommerce stores in United Kingdom
The largest companies of the segment, by headcount; job boards and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
The stack of general consumer goods ecommerce in United Kingdom
From their websites and DNS records, page plumbing left out.
Other segments of commerce & trade in United Kingdom
Commerce & trade in United Kingdom, the whole market →
Fashion & apparel ecommerce · 31,846 →
Food production, wholesale & retail · 21,273 →
Health, beauty & food ecommerce · 18,554 →
Trade & technical equipment ecommerce · 15,711 →
Industrial & chemical distribution · 8,484 →
Pet supplies ecommerce · 8,026 →
Jewellery & watch ecommerce · 7,465 →
Machinery equipment wholesale · 6,986 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
86,045 general consumer goods ecommerce stores are based in United Kingdom; 165 are hiring right now and London has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/commerce_trade/united-kingdom/consumer_goods_webshops_mixed)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
General consumer goods ecommerce in United Kingdom: questions
How many general consumer goods ecommerce stores are there in United Kingdom?
86,045 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Commerce & trade → General consumer goods ecommerce → leaf niches such as sporting goods webshops, furniture webshops, home decor webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every general consumer goods ecommerce company in United Kingdom,
with the person who decides
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