Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEGeneral consumer goods ecommerce in United States_
As of 4 November 2026, 164,716 general consumer goods ecommerce stores are based in United States; 471 are hiring right now and San Francisco has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 164,716
- Hiring now
- 471 · 218 new in 30 d
- Largest niche
- General merchandise webshops · 17,741
- Top city
- San Francisco · 9,233
- Parent market
- Commerce & trade · 380,760
General consumer goods ecommerce in United States, broken down
| companies | share | |
|---|---|---|
| General merchandise webshops | 17,741 | 11% |
| Sporting goods webshops | 12,140 | 7% |
| Clothing fashion webshops | 11,347 | 7% |
| Consumer electronics appliance webshops | 10,971 | 7% |
| Home decor webshops | 9,967 | 6% |
| Furniture webshops | 9,376 | 6% |
| Gift & giftware webshops | 6,734 | 4% |
| Firearms hunting shops | 6,116 | 4% |
| Kitchenware household goods webshops | 6,018 | 4% |
| Other consumer goods webshops mixed | 5,548 | 3% |
| Toy & collectible shops | 5,457 | 3% |
| Print on demand merch | 4,871 | 3% |
| Antique & vintage dealers | 4,321 | 3% |
| Childrens toy webshops | 4,236 | 3% |
| Handmade craft product shops | 3,571 | 2% |
| companies · hiring | |
|---|---|
| Self-employed | 93,484 · 2 |
| 2-10 employees | 45,832 · 53 |
| 11-50 employees | 21,584 · 112 |
| 51-200 employees | 2,976 · 138 |
| 201-500 employees | 484 · 65 |
| 501-1000 employees | 169 · 36 |
| 1001-5000 employees | 123 · 39 |
| 5001-10000 employees | 31 · 13 |
| 10,001+ employees | 33 · 13 |
| companies | share | |
|---|---|---|
| San Francisco | 9,233 | 6% |
| New York | 3,468 | 2% |
| Miami | 1,637 | 1% |
| Thermopolis | 1,572 | 1% |
| Houston | 1,426 | 1% |
| Bay Shore | 1,128 | 1% |
| Las Vegas | 1,063 | 1% |
| Brooklyn | 1,057 | 1% |
| Denver | 1,024 | 1% |
| Austin | 1,019 | 1% |
| Chicago | 942 | 1% |
| San Diego | 844 | 1% |
The biggest general consumer goods ecommerce stores in United States
The largest companies of the segment, by headcount; job boards and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
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The stack of general consumer goods ecommerce in United States
From their websites and DNS records, page plumbing left out.
Other segments of commerce & trade in United States
Commerce & trade in United States, the whole market →
Fashion & apparel ecommerce · 79,048 →
Health, beauty & food ecommerce · 43,883 →
Food production, wholesale & retail · 39,410 →
Trade & technical equipment ecommerce · 31,971 →
Machinery equipment wholesale · 20,945 →
Industrial & chemical distribution · 20,644 →
Jewellery & watch ecommerce · 18,727 →
Pet supplies ecommerce · 13,381 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
164,716 general consumer goods ecommerce stores are based in United States; 471 are hiring right now and San Francisco has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/commerce_trade/united-states/consumer_goods_webshops_mixed)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
General consumer goods ecommerce in United States: questions
How many general consumer goods ecommerce stores are there in United States?
164,716 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Commerce & trade → General consumer goods ecommerce → leaf niches such as general merchandise webshops, sporting goods webshops, clothing fashion webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every general consumer goods ecommerce company in United States,
with the person who decides
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