Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEFashion & apparel ecommerce in Australia_
As of 4 November 2026, 11,025 fashion & apparel ecommerce stores are based in Australia; 18 are hiring right now and Melbourne has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 11,025
- Hiring now
- 18 · 9 new in 30 d
- Largest niche
- Own brand casual apparel · 2,020
- Top city
- Melbourne · 199
- Parent market
- Ecommerce · 55,063
Fashion & apparel ecommerce in Australia, broken down
| companies | share | |
|---|---|---|
| Own brand casual apparel | 2,020 | 18% |
| Print on demand merch | 1,243 | 11% |
| Womens general fashion webshops | 1,216 | 11% |
| Bags accessories webshops | 779 | 7% |
| Footwear webshops | 777 | 7% |
| Clothing fashion webshops | 754 | 7% |
| Other apparel fashion webshops | 707 | 6% |
| Childrens clothing webshops | 660 | 6% |
| Activewear webshops | 603 | 5% |
| Swimwear webshops | 436 | 4% |
| Sporting goods webshops | 410 | 4% |
| Lingerie webshops | 396 | 4% |
| South asian ethnic wear | 301 | 3% |
| Secondhand & vintage clothing | 229 | 2% |
| Baby product webshops | 222 | 2% |
| companies · hiring | |
|---|---|
| Self-employed | 7,953 · 0 |
| 2-10 employees | 2,599 · 1 |
| 11-50 employees | 318 · 4 |
| 51-200 employees | 96 · 3 |
| 201-500 employees | 31 · 5 |
| 501-1000 employees | 18 · 3 |
| 1001-5000 employees | 9 · 1 |
| 5001-10000 employees | 1 · 1 |
| companies | share | |
|---|---|---|
| Melbourne | 199 | 2% |
| Haymarket | 138 | 1% |
| Perth | 73 | 1% |
| Sydney | 52 | 0% |
| St Albans | 43 | 0% |
| Petrie Terrace | 37 | 0% |
| Burleigh Heads | 30 | 0% |
| Alexandria | 26 | 0% |
| Brisbane | 23 | 0% |
| Byron Bay | 23 | 0% |
| Dandenong | 23 | 0% |
| Adelaide Bc | 22 | 0% |
The biggest fashion & apparel ecommerce stores in Australia
The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
What these ecommerce stores run on
Ecommerce platform read from the stores' own pages and DNS.
The stack of fashion & apparel ecommerce in Australia
From their websites and DNS records, page plumbing left out.
Other segments of ecommerce in Australia
Ecommerce in Australia, the whole market →
General consumer goods ecommerce · 25,206 →
Health, beauty & food ecommerce · 7,092 →
Trade & technical equipment ecommerce · 4,884 →
Food production, wholesale & retail · 4,749 →
Vehicle & parts retail · 2,300 →
Pet supplies ecommerce · 2,233 →
Jewellery & watch ecommerce · 2,232 →
Flowers, plants & home fragrance ecommerce · 1,786 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
11,025 fashion & apparel ecommerce stores are based in Australia; 18 are hiring right now and Melbourne has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/australia/apparel_fashion_webshops)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
Fashion & apparel ecommerce in Australia: questions
How many fashion & apparel ecommerce stores are there in Australia?
11,025 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Ecommerce → Fashion & apparel ecommerce → leaf niches such as own brand casual apparel, print on demand merch, womens general fashion webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every fashion & apparel ecommerce company in Australia,
with the person who decides
Filter on the segment and the country, and get 1,000 records free.