Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEFlowers, plants & home fragrance ecommerce in Australia_
As of 4 November 2026, 1,786 flowers, plants & home fragrance ecommerce stores are based in Australia; 1 are hiring right now and Melbourne has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 1,786
- Hiring now
- 1 · 1 new in 30 d
- Largest niche
- Flower delivery webshops · 473
- Top city
- Melbourne · 17
- Parent market
- Ecommerce · 55,063
Flowers, plants & home fragrance ecommerce in Australia, broken down
| companies | share | |
|---|---|---|
| Flower delivery webshops | 473 | 26% |
| Home fragrance webshops | 432 | 24% |
| Mixed flower plant & gift webshops | 337 | 19% |
| Plant webshops | 277 | 16% |
| Garden plant webshops | 80 | 4% |
| Gift & giftware webshops | 80 | 4% |
| Retail florists | 72 | 4% |
| Perfume webshops | 70 | 4% |
| Home decor webshops | 66 | 4% |
| Beauty & personal care webshops | 32 | 2% |
| Crystal & spiritual supply shops | 30 | 2% |
| Party supply webshops | 23 | 1% |
| Handmade craft product shops | 17 | 1% |
| Personalised gift webshops | 16 | 1% |
| General merchandise webshops | 15 | 1% |
| companies · hiring | |
|---|---|
| Self-employed | 993 · 0 |
| 2-10 employees | 741 · 0 |
| 11-50 employees | 38 · 0 |
| 51-200 employees | 12 · 0 |
| 201-500 employees | 1 · 0 |
| 501-1000 employees | 1 · 1 |
| companies | share | |
|---|---|---|
| Melbourne | 17 | 1% |
| Haymarket | 13 | 1% |
| Perth | 8 | 0% |
| Brisbane | 7 | 0% |
| Esperance | 7 | 0% |
| Cranbourne | 6 | 0% |
| Castle Hill | 5 | 0% |
| Chatswood | 5 | 0% |
| Moorabbin | 5 | 0% |
| Petrie Terrace | 5 | 0% |
| Adelaide Bc | 4 | 0% |
| Archerfield | 4 | 0% |
The biggest flowers, plants & home fragrance ecommerce stores in Australia
The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
What these ecommerce stores run on
Ecommerce platform read from the stores' own pages and DNS.
The stack of flowers, plants & home fragrance ecommerce in Australia
From their websites and DNS records, page plumbing left out.
Other segments of ecommerce in Australia
Ecommerce in Australia, the whole market →
General consumer goods ecommerce · 25,206 →
Fashion & apparel ecommerce · 11,025 →
Health, beauty & food ecommerce · 7,092 →
Trade & technical equipment ecommerce · 4,884 →
Food production, wholesale & retail · 4,749 →
Vehicle & parts retail · 2,300 →
Pet supplies ecommerce · 2,233 →
Jewellery & watch ecommerce · 2,232 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
1,786 flowers, plants & home fragrance ecommerce stores are based in Australia; 1 are hiring right now and Melbourne has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/australia/flowers_plants_home_fragrance_webshops)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
Flowers, plants & home fragrance ecommerce in Australia: questions
How many flowers, plants & home fragrance ecommerce stores are there in Australia?
1,786 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Ecommerce → Flowers, plants & home fragrance ecommerce → leaf niches such as flower delivery webshops, home fragrance webshops, mixed flower plant & gift webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every flowers, plants & home fragrance ecommerce company in Australia,
with the person who decides
Filter on the segment and the country, and get 1,000 records free.