Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEGeneral consumer goods ecommerce in Italy_
As of 4 November 2026, 32,658 general consumer goods ecommerce stores are based in Italy; 22 are hiring right now and Milano has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 32,658
- Hiring now
- 22 · 8 new in 30 d
- Largest niche
- Clothing fashion webshops · 3,627
- Top city
- Milano · 1,036
- Parent market
- Ecommerce · 76,122
General consumer goods ecommerce in Italy, broken down
| companies | share | |
|---|---|---|
| Clothing fashion webshops | 3,627 | 11% |
| General merchandise webshops | 2,828 | 9% |
| Sporting goods webshops | 2,086 | 6% |
| Furniture webshops | 1,931 | 6% |
| Consumer electronics appliance webshops | 1,881 | 6% |
| Home decor webshops | 1,781 | 5% |
| Kitchenware household goods webshops | 1,412 | 4% |
| Computer hardware webshops | 1,105 | 3% |
| Gift & giftware webshops | 1,041 | 3% |
| Office supply webshops | 1,032 | 3% |
| Toy & collectible shops | 979 | 3% |
| Home textile bedding webshops | 887 | 3% |
| Womens general fashion webshops | 847 | 3% |
| Other consumer goods webshops mixed | 845 | 3% |
| Personalised gift webshops | 806 | 2% |
| companies · hiring | |
|---|---|
| Self-employed | 631 · 0 |
| 2-10 employees | 29,457 · 3 |
| 11-50 employees | 2,095 · 4 |
| 51-200 employees | 322 · 4 |
| 201-500 employees | 76 · 6 |
| 501-1000 employees | 43 · 2 |
| 1001-5000 employees | 27 · 3 |
| 5001-10000 employees | 5 · 0 |
| 10,001+ employees | 2 · 0 |
| companies | share | |
|---|---|---|
| Milano | 1,036 | 3% |
| Roma | 994 | 3% |
| Napoli | 449 | 1% |
| Torino | 340 | 1% |
| Palermo | 168 | 1% |
| Rome | 167 | 1% |
| Firenze | 159 | 0% |
| Bologna | 138 | 0% |
| Brescia | 125 | 0% |
| Genova | 114 | 0% |
| Rimini | 104 | 0% |
| Galciana | 99 | 0% |
The biggest general consumer goods ecommerce stores in Italy
The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
What these ecommerce stores run on
Ecommerce platform read from the stores' own pages and DNS.
The stack of general consumer goods ecommerce in Italy
From their websites and DNS records, page plumbing left out.
Other segments of ecommerce in Italy
Ecommerce in Italy, the whole market →
Fashion & apparel ecommerce · 17,383 →
Health, beauty & food ecommerce · 9,576 →
Food production, wholesale & retail · 8,000 →
Trade & technical equipment ecommerce · 7,219 →
Jewellery & watch ecommerce · 4,331 →
Vehicle & parts retail · 2,944 →
Pet supplies ecommerce · 2,071 →
Flowers, plants & home fragrance ecommerce · 1,714 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
32,658 general consumer goods ecommerce stores are based in Italy; 22 are hiring right now and Milano has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/italy/consumer_goods_webshops_mixed)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
General consumer goods ecommerce in Italy: questions
How many general consumer goods ecommerce stores are there in Italy?
32,658 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Ecommerce → General consumer goods ecommerce → leaf niches such as clothing fashion webshops, general merchandise webshops, sporting goods webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every general consumer goods ecommerce company in Italy,
with the person who decides
Filter on the segment and the country, and get 1,000 records free.