Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEEcommerce stores in Italy_
As of 4 November 2026, 76,122 ecommerce stores are based in Italy: 972 with 51+ employees, 61 hiring right now, led by general consumer goods ecommerce and Milano.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies, confident classification
- 76,122
- 51+ employees
- 972 · 1%
- Hiring now
- 61 · 25 new in 30 d
- Largest segment
- General consumer goods ecommerce · 32,658
- Top city
- Milano · 2,673
- Running cold outbound
- 6
- Platform detected
- 57,103 · 75%
Ecommerce stores in Italy, by segment
Click a segment for its own map. Second column: companies hiring right now.
| companies · hiring | |
|---|---|
| General consumer goods ecommerce | 32,658 · 22 |
| Fashion & apparel ecommerce | 17,383 · 18 |
| Health, beauty & food ecommerce | 9,576 · 7 |
| Food production, wholesale & retail | 8,000 · 8 |
| Trade & technical equipment ecommerce | 7,219 · 4 |
| Jewellery & watch ecommerce | 4,331 · 4 |
| Vehicle & parts retail | 2,944 · 4 |
| Pet supplies ecommerce | 2,071 · 1 |
| Flowers, plants & home fragrance ecommerce | 1,714 · 2 |
| Machinery equipment wholesale | 1,061 · 0 |
| Books publishing & retail | 1,052 · 1 |
| Tobacco, vape & cannabis retail | 961 · 0 |
| Industrial & chemical distribution | 677 · 0 |
| Visual art galleries & prints | 456 · 0 |
| Plants, flowers & fresh produce trade | 378 · 0 |
| companies · hiring | |
|---|---|
| Self-employed | 1,957 · 0 |
| 2-10 employees | 68,312 · 9 |
| 11-50 employees | 4,881 · 15 |
| 51-200 employees | 692 · 11 |
| 201-500 employees | 150 · 10 |
| 501-1000 employees | 71 · 4 |
| 1001-5000 employees | 43 · 9 |
| 5001-10000 employees | 10 · 2 |
| 10,001+ employees | 6 · 1 |
| companies | share | |
|---|---|---|
| Milano | 2,673 | 4% |
| Roma | 2,359 | 3% |
| Napoli | 1,012 | 1% |
| Torino | 819 | 1% |
| Firenze | 396 | 1% |
| Rome | 385 | 1% |
| Bologna | 371 | 0% |
| Palermo | 338 | 0% |
| Genova | 284 | 0% |
| Brescia | 280 | 0% |
| Catania | 243 | 0% |
| Verona | 237 | 0% |
The biggest ecommerce stores in Italy
The largest ecommerce stores of the country, by headcount; marketplaces, portals and directories left out.
Filter by segment, size, city, technology or hiring, and open the decision makers with verified e-mails. Or get every company that starts hiring in this market, weekly.
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The stack of ecommerce stores in Italy
Tools found on these companies' websites and in their DNS records, page plumbing left out.
What Italy's ecommerce stores run on
Ecommerce platform, payment providers and marketing stack, read from the stores' own pages and DNS. A platform is detected on 57,103 stores (75%); headless, custom and undetected builds make up the rest. Shares are of all 76,122 stores. Payments and marketing cover only the providers our crawl detects today (PayPal, Stripe, Klarna, SumUp; Klaviyo, Mailchimp, Brevo and the like).
| stores | share | |
|---|---|---|
| PayPal | 3,979 | 5% |
| Klarna | 1,406 | 2% |
| Stripe | 546 | 1% |
| stores | share | |
|---|---|---|
| Mailchimp | 4,425 | 6% |
| Microsoft Clarity | 2,656 | 3% |
| Brevo | 2,627 | 3% |
| Hotjar | 1,029 | 1% |
| Klaviyo | 999 | 1% |
| tawk.to | 796 | 1% |
| Matomo | 733 | 1% |
| Zendesk | 462 | 1% |
| MailerLite | 244 | 0% |
| 220 | 0% | |
| HubSpot | 217 | 0% |
| ActiveCampaign | 119 | 0% |
| stores | share | |
|---|---|---|
| Commerce & trade | 69,594 | 91% |
| Automotive | 2,949 | 4% |
| Media & content | 1,675 | 2% |
| Health care | 645 | 1% |
| Manufacturing & industry | 599 | 1% |
| Hospitality & travel | 309 | 0% |
| Consumer services & leisure | 169 | 0% |
| Property & construction | 85 | 0% |
Ecommerce stores elsewhere, and Italy in other views
Ecommerce stores in United Arab Emirates →
Ecommerce stores in Argentina →
Ecommerce stores in Austria →
Ecommerce stores in Australia →
Ecommerce stores in Belgium →
Ecommerce stores in Bulgaria →
Ecommerce stores in Brazil →
Ecommerce stores in Canada →
Ecommerce stores in Switzerland →
Ecommerce stores in China →
Ecommerce stores in Colombia →
Ecommerce stores in Cyprus →
Companies hiring sales in Italy →
Companies hiring software engineering in Italy →
Companies hiring marketing and communications in Italy →
Companies running cold e-mail outbound in Italy →
All market maps →
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76,122 ecommerce stores are based in Italy: 972 with 51 or more employees, 61 hiring right now (25 opened a role in the last 30 days), led by general consumer goods ecommerce and Milano. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/italy)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
- StackScripts and embeds on the company's pages plus SPF, DKIM, MX and CNAME records of its domain.
Ecommerce stores in Italy: questions
How many ecommerce stores are there in Italy?
76,122 with a confident industry and country classification, read from their own websites; 972 of them have 51 or more employees.
How do you know a company is an ecommerce store?
We classify every company from its own website into a vertical, a sub-vertical and a leaf, each with a confidence score. This page counts companies with industry confidence of at least 0.7 and country confidence of at least 0.8; the company list shows only rich profiles with a LinkedIn-known headcount.
Which ecommerce stores in Italy are hiring?
61 have an open role on their own career site today and 25 opened one in the last 30 days. The full list with the hiring manager is in the product; counting is free.
Can I get this market as a list?
Yes: filter on ecommerce stores and Italy, add size, city or technology, and export with verified e-mails. The first 20 largest companies are on this page.
Get this market your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every ecommerce store in Italy,
with the person who decides
Filter on ecommerce stores and Italy, and get 1,000 records free.