Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEShopify stores in Italy_
As of 4 November 2026, 28,396 companies in Italy run a Shopify store: 18,118 pure online shops, the rest manufacturers, wholesalers and retailers selling online; 37 are hiring right now and Milano has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 28,396
- Hiring now
- 37 · 13 new in 30 d
- Largest segment
- General consumer goods ecommerce · 8,251
- Top city
- Milano · 890
- Parent market
- Ecommerce · 76,122
- Pure online shops
- 18,118 · 64%
Shopify stores in Italy, broken down
| companies | share | |
|---|---|---|
| General consumer goods ecommerce | 8,251 | 29% |
| Fashion & apparel ecommerce | 7,325 | 26% |
| Health, beauty & food ecommerce | 2,897 | 10% |
| Food production, wholesale & retail | 1,855 | 7% |
| Jewellery & watch ecommerce | 1,693 | 6% |
| Food & beverage production | 1,130 | 4% |
| Handmade craft makers | 939 | 3% |
| Trade & technical equipment ecommerce | 936 | 3% |
| Textiles clothing & bedding | 884 | 3% |
| Vehicle & parts retail | 621 | 2% |
| Supplement & cosmetics manufacturing | 614 | 2% |
| Pet supplies ecommerce | 582 | 2% |
| Flowers, plants & home fragrance ecommerce | 397 | 1% |
| Consumer goods manufacturing | 308 | 1% |
| Books publishing & retail | 265 | 1% |
| companies · hiring | |
|---|---|
| Self-employed | 853 · 0 |
| 2-10 employees | 24,997 · 1 |
| 11-50 employees | 2,035 · 11 |
| 51-200 employees | 368 · 13 |
| 201-500 employees | 96 · 6 |
| 501-1000 employees | 25 · 3 |
| 1001-5000 employees | 22 · 3 |
| companies | share | |
|---|---|---|
| Milano | 890 | 3% |
| Roma | 592 | 2% |
| Napoli | 481 | 2% |
| Torino | 249 | 1% |
| Rome | 137 | 0% |
| Bologna | 116 | 0% |
| Firenze | 113 | 0% |
| Milan | 102 | 0% |
| Genova | 95 | 0% |
| Brescia | 89 | 0% |
| Palermo | 74 | 0% |
| Modena | 72 | 0% |
| companies | share | |
|---|---|---|
| Online shop | 20,396 | 72% |
| Manufacturer | 4,749 | 17% |
| Service | 1,602 | 6% |
| Retail | 888 | 3% |
| Hospitality | 318 | 1% |
| Wholesale | 250 | 1% |
| Public & non-profit | 104 | 0% |
| Unknown | 55 | 0% |
| Other | 34 | 0% |
The biggest Shopify stores in Italy
The largest ecommerce stores on this platform in the country, by headcount; marketplaces and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
What Shopify stores in Italy add on top
Payment providers and marketing tools found on these stores' pages and DNS.
The stack of shopify stores in Italy
From their websites and DNS records, page plumbing left out.
Other platforms and segments in Italy
Ecommerce in Italy, the whole market →
Every company using Shopify in Italy, not only ecommerce →
WooCommerce stores in Italy · 29,111 →
PrestaShop stores in Italy · 5,612 →
Wix stores in Italy · 1,768 →
Magento stores in Italy · 1,014 →
OpenCart stores in Italy · 896 →
Webador stores in Italy · 389 →
Duda stores in Italy · 245 →
Jimdo stores in Italy · 172 →
Squarespace stores in Italy · 143 →
General consumer goods ecommerce · 32,658 →
Fashion & apparel ecommerce · 17,383 →
Health, beauty & food ecommerce · 9,576 →
Food production, wholesale & retail · 8,000 →
Trade & technical equipment ecommerce · 7,219 →
Jewellery & watch ecommerce · 4,331 →
Vehicle & parts retail · 2,944 →
Pet supplies ecommerce · 2,071 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
28,396 companies in Italy run a Shopify store: 18,118 pure online shops, the rest manufacturers, wholesalers and retailers selling online; 37 are hiring right now and Milano has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/italy/on-shopify)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
Shopify stores in Italy: questions
How many Shopify stores are there in Italy?
28,396 with a confident classification, read from their own websites.
How do you know a store runs Shopify?
From the store's own pages and DNS: the platform's scripts, assets, checkout or hosting fingerprints. A store is counted once, on the platform we detected.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every shopify stores company in Italy,
with the person who decides
Filter on the segment and the country, and get 1,000 records free.