Plants, flowers & fresh produce trade in Italy_
As of 4 November 2026, 378 plants, flowers & fresh produce trade are based in Italy; Milano has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 378
- Hiring now
- 0 · 0 new in 30 d
- Largest niche
- Retail florists · 244
- Top city
- Milano · 10
- Parent market
- Ecommerce · 76,122
Plants, flowers & fresh produce trade in Italy, broken down
| companies | share | |
|---|---|---|
| Retail florists | 244 | 65% |
| Flower delivery webshops | 66 | 17% |
| Mixed flower plant & gift webshops | 50 | 13% |
| Greengrocers produce shops | 32 | 8% |
| Flower & plant wholesalers | 16 | 4% |
| Online grocery webshops | 10 | 3% |
| Producer direct brand webshops | 6 | 2% |
| Fresh produce wholesalers | 3 | 1% |
| Organic grocery stores | 3 | 1% |
| Plant webshops | 3 | 1% |
| Health food & organic webshops | 2 | 1% |
| Delicatessen shops | 1 | 0% |
| Fabric yarn craft supply webshops | 1 | 0% |
| Food box & csa schemes | 1 | 0% |
| Garden plant webshops | 1 | 0% |
| companies · hiring | |
|---|---|
| Self-employed | 1 · 0 |
| 2-10 employees | 369 · 0 |
| 11-50 employees | 8 · 0 |
| companies | share | |
|---|---|---|
| Milano | 10 | 3% |
| Napoli | 9 | 2% |
| Roma | 9 | 2% |
| Confreria | 7 | 2% |
| Torino | 7 | 2% |
| Bologna | 6 | 2% |
| Genova | 6 | 2% |
| Bagnoli | 5 | 1% |
| Palermo | 4 | 1% |
| Firenze | 3 | 1% |
| La Landrigga | 3 | 1% |
| Martano | 3 | 1% |
The biggest plants, flowers & fresh produce trade in Italy
The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.
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What these ecommerce stores run on
Ecommerce platform read from the stores' own pages and DNS.
The stack of plants, flowers & fresh produce trade in Italy
From their websites and DNS records, page plumbing left out.
Other segments of ecommerce in Italy
Ecommerce in Italy, the whole market →
General consumer goods ecommerce · 32,658 →
Fashion & apparel ecommerce · 17,383 →
Health, beauty & food ecommerce · 9,576 →
Food production, wholesale & retail · 8,000 →
Trade & technical equipment ecommerce · 7,219 →
Jewellery & watch ecommerce · 4,331 →
Vehicle & parts retail · 2,944 →
Pet supplies ecommerce · 2,071 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
378 plants, flowers & fresh produce trade are based in Italy; Milano has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/italy/plants_flowers_and_fresh_produce_trade)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
Plants, flowers & fresh produce trade in Italy: questions
How many plants, flowers & fresh produce trade are there in Italy?
378 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Ecommerce → Plants, flowers & fresh produce trade → leaf niches such as retail florists, flower delivery webshops, mixed flower plant & gift webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
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Every plants, flowers & fresh produce trade company in Italy,
with the person who decides
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