Market map · Italy · Ecommerce

Plants, flowers & fresh produce trade in Italy_

As of 4 November 2026, 378 plants, flowers & fresh produce trade are based in Italy; Milano has the most.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Companies
378
Hiring now
0 · 0 new in 30 d
Largest niche
Retail florists · 244
Top city
Milano · 10
Parent market
Ecommerce · 76,122
378plants, flowers & fresh produce trade in Italy
0hiring today
0opened a role in the last 30 days
16niches inside the segment
02 — Niches, sizes, cities

Plants, flowers & fresh produce trade in Italy, broken down

By niche
companiesshare
Retail florists
24465%
Flower delivery webshops
6617%
Mixed flower plant & gift webshops
5013%
Greengrocers produce shops
328%
Flower & plant wholesalers
164%
Online grocery webshops
103%
Producer direct brand webshops
62%
Fresh produce wholesalers
31%
Organic grocery stores
31%
Plant webshops
31%
Health food & organic webshops
21%
Delicatessen shops
10%
Fabric yarn craft supply webshops
10%
Food box & csa schemes
10%
Garden plant webshops
10%
By company size
companies · hiring
Self-employed
1 · 0
2-10 employees
369 · 0
11-50 employees
8 · 0
By city
companiesshare
Milano
103%
Napoli
92%
Roma
92%
Confreria
72%
Torino
72%
Bologna
62%
Genova
62%
Bagnoli
51%
Palermo
41%
Firenze
31%
La Landrigga
31%
Martano
31%
03 — Largest companies

The biggest plants, flowers & fresh produce trade in Italy

The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.

378 plants, flowers & fresh produce trade in Italy.

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04 — Ecommerce platforms

What these ecommerce stores run on

Ecommerce platform read from the stores' own pages and DNS.

04 — What they run

The stack of plants, flowers & fresh produce trade in Italy

From their websites and DNS records, page plumbing left out.

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

378 plants, flowers & fresh produce trade are based in Italy; Milano has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/italy/plants_flowers_and_fresh_produce_trade)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
  • Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
  • HiringOpen roles read hourly from the company's own career system.
FAQ

Plants, flowers & fresh produce trade in Italy: questions

How many plants, flowers & fresh produce trade are there in Italy?

378 with a confident classification, read from their own websites.

What is a sub-vertical?

The middle level of our industry tree: Ecommerce → Plants, flowers & fresh produce trade → leaf niches such as retail florists, flower delivery webshops, mixed flower plant & gift webshops. Each company carries all three with a confidence score.

Can I get the list?

Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.

Companies and people

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Every plants, flowers & fresh produce trade company in Italy,
with the person who decides

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