Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEGeneral consumer goods ecommerce in Romania_
As of 4 November 2026, 16,266 general consumer goods ecommerce stores are based in Romania; 3 are hiring right now and Bucharest has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 16,266
- Hiring now
- 3 · 0 new in 30 d
- Largest niche
- General merchandise webshops · 2,011
- Top city
- Bucharest · 1,294
- Parent market
- Ecommerce · 36,181
General consumer goods ecommerce in Romania, broken down
| companies | share | |
|---|---|---|
| General merchandise webshops | 2,011 | 12% |
| Consumer electronics appliance webshops | 1,338 | 8% |
| Furniture webshops | 1,157 | 7% |
| Home decor webshops | 1,125 | 7% |
| Childrens toy webshops | 816 | 5% |
| Kitchenware household goods webshops | 721 | 4% |
| Personalised gift webshops | 665 | 4% |
| Home textile bedding webshops | 593 | 4% |
| Clothing fashion webshops | 583 | 4% |
| Sporting goods webshops | 583 | 4% |
| Gift & giftware webshops | 581 | 4% |
| Computer hardware webshops | 535 | 3% |
| Baby product webshops | 534 | 3% |
| Other consumer goods webshops mixed | 533 | 3% |
| Office supply webshops | 505 | 3% |
| companies · hiring | |
|---|---|
| Self-employed | 9,678 · 0 |
| 2-10 employees | 5,251 · 2 |
| 11-50 employees | 1,127 · 0 |
| 51-200 employees | 165 · 1 |
| 201-500 employees | 30 · 0 |
| 501-1000 employees | 8 · 0 |
| 1001-5000 employees | 4 · 0 |
| 5001-10000 employees | 1 · 0 |
| 10,001+ employees | 2 · 0 |
| companies | share | |
|---|---|---|
| Bucharest | 1,294 | 8% |
| Cluj-Napoca | 401 | 2% |
| Braşov | 260 | 2% |
| Iaşi | 259 | 2% |
| Oradea | 229 | 1% |
| Constanţa | 196 | 1% |
| Timişoara | 183 | 1% |
| Sibiu | 168 | 1% |
| Sector | 152 | 1% |
| Arad | 131 | 1% |
| Craiova | 128 | 1% |
| Baia Mare | 119 | 1% |
The biggest general consumer goods ecommerce stores in Romania
The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
What these ecommerce stores run on
Ecommerce platform read from the stores' own pages and DNS.
The stack of general consumer goods ecommerce in Romania
From their websites and DNS records, page plumbing left out.
Other segments of ecommerce in Romania
Ecommerce in Romania, the whole market →
Trade & technical equipment ecommerce · 6,094 →
Health, beauty & food ecommerce · 5,499 →
Fashion & apparel ecommerce · 4,755 →
Food production, wholesale & retail · 2,528 →
Vehicle & parts retail · 1,996 →
Flowers, plants & home fragrance ecommerce · 1,446 →
Jewellery & watch ecommerce · 1,334 →
Pet supplies ecommerce · 752 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
16,266 general consumer goods ecommerce stores are based in Romania; 3 are hiring right now and Bucharest has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/romania/consumer_goods_webshops_mixed)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
General consumer goods ecommerce in Romania: questions
How many general consumer goods ecommerce stores are there in Romania?
16,266 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Ecommerce → General consumer goods ecommerce → leaf niches such as general merchandise webshops, consumer electronics appliance webshops, furniture webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every general consumer goods ecommerce company in Romania,
with the person who decides
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