Market map · Romania

Ecommerce stores in Romania_

As of 4 November 2026, 36,181 ecommerce stores are based in Romania: 493 with 51+ employees, 9 hiring right now, led by general consumer goods ecommerce and Bucharest.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Companies, confident classification
36,181
51+ employees
493 · 1%
Hiring now
9 · 1 new in 30 d
Largest segment
General consumer goods ecommerce · 16,266
Top city
Bucharest · 2,899
Running cold outbound
2
Platform detected
24,334 · 67%
36,181ecommerce stores in Romania
493with 51+ employees
9hiring on their own career site today
1opened a role in the last 30 days
02 — Segments

Ecommerce stores in Romania, by segment

Click a segment for its own map. Second column: companies hiring right now.

By sub-vertical
companies · hiring
General consumer goods ecommerce
16,266 · 3
Trade & technical equipment ecommerce
6,094 · 3
Health, beauty & food ecommerce
5,499 · 0
Fashion & apparel ecommerce
4,755 · 1
Food production, wholesale & retail
2,528 · 1
Vehicle & parts retail
1,996 · 2
Flowers, plants & home fragrance ecommerce
1,446 · 0
Jewellery & watch ecommerce
1,334 · 1
Pet supplies ecommerce
752 · 0
Machinery equipment wholesale
715 · 0
Industrial & chemical distribution
689 · 0
Books publishing & retail
532 · 0
Tobacco, vape & cannabis retail
392 · 0
Medical & laboratory supply
192 · 0
Plants, flowers & fresh produce trade
170 · 0
By company size
companies · hiring
Self-employed
20,294 · 1
2-10 employees
12,710 · 3
11-50 employees
2,684 · 1
51-200 employees
394 · 3
201-500 employees
73 · 0
501-1000 employees
13 · 0
1001-5000 employees
8 · 1
5001-10000 employees
1 · 0
10,001+ employees
4 · 0
By city
companiesshare
Bucharest
2,8998%
Cluj-Napoca
9643%
Iaşi
6122%
Braşov
5752%
Oradea
5361%
Timişoara
4851%
Constanţa
4321%
Sibiu
3791%
Sector
3531%
Arad
3331%
Craiova
2711%
Baia Mare
2641%
03 — Largest companies

The biggest ecommerce stores in Romania

The largest ecommerce stores of the country, by headcount; marketplaces, portals and directories left out.

36,181 ecommerce stores in Romania; 9 of them hiring.

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04 — What they run

The stack of ecommerce stores in Romania

Tools found on these companies' websites and in their DNS records, page plumbing left out.

05 — Shop platforms

What Romania's ecommerce stores run on

Ecommerce platform, payment providers and marketing stack, read from the stores' own pages and DNS. A platform is detected on 24,334 stores (67%); headless, custom and undetected builds make up the rest. Shares are of all 36,181 stores. Payments and marketing cover only the providers our crawl detects today (PayPal, Stripe, Klarna, SumUp; Klaviyo, Mailchimp, Brevo and the like).

Payment providers
storesshare
Klarna
1540%
Stripe
1340%
PayPal
830%
Marketing & support stack
storesshare
Mailchimp
1,8155%
Microsoft Clarity
9803%
Brevo
9783%
Hotjar
7572%
tawk.to
7202%
Klaviyo
4871%
MailerLite
2691%
Pinterest
1380%
Zendesk
1150%
Matomo
1050%
HubSpot
850%
Crisp
510%
Ecommerce stores by industry
storesshare
Commerce & trade
32,77991%
Automotive
2,0046%
Media & content
7212%
Health care
3071%
Manufacturing & industry
1800%
Hospitality & travel
730%
Consumer services & leisure
500%
Property & construction
290%
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

36,181 ecommerce stores are based in Romania: 493 with 51 or more employees, 9 hiring right now (1 opened a role in the last 30 days), led by general consumer goods ecommerce and Bucharest. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/romania)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
  • Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
  • HiringOpen roles read hourly from the company's own career system.
  • StackScripts and embeds on the company's pages plus SPF, DKIM, MX and CNAME records of its domain.
FAQ

Ecommerce stores in Romania: questions

How many ecommerce stores are there in Romania?

36,181 with a confident industry and country classification, read from their own websites; 493 of them have 51 or more employees.

How do you know a company is an ecommerce store?

We classify every company from its own website into a vertical, a sub-vertical and a leaf, each with a confidence score. This page counts companies with industry confidence of at least 0.7 and country confidence of at least 0.8; the company list shows only rich profiles with a LinkedIn-known headcount.

Which ecommerce stores in Romania are hiring?

9 have an open role on their own career site today and 1 opened one in the last 30 days. The full list with the hiring manager is in the product; counting is free.

Can I get this market as a list?

Yes: filter on ecommerce stores and Romania, add size, city or technology, and export with verified e-mails. The first 20 largest companies are on this page.

Companies and people

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Every ecommerce store in Romania,
with the person who decides

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