Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEWooCommerce stores in Sweden_
As of 4 November 2026, 53,008 companies in Sweden run a WooCommerce store: 7,537 pure online shops, the rest manufacturers, wholesalers and retailers selling online; 201 are hiring right now and Stockholm has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 53,008
- Hiring now
- 201 · 95 new in 30 d
- Largest segment
- General consumer goods ecommerce · 5,007
- Top city
- Stockholm · 3,219
- Parent market
- Ecommerce · 23,362
- Pure online shops
- 7,537 · 14%
WooCommerce stores in Sweden, broken down
| companies | share | |
|---|---|---|
| General consumer goods ecommerce | 5,007 | 9% |
| Construction & building engineering | 2,243 | 4% |
| Building finishing contractors | 1,827 | 3% |
| Fashion & apparel ecommerce | 1,822 | 3% |
| Nonprofit civic associations | 1,817 | 3% |
| Restaurants pubs cafes | 1,463 | 3% |
| Digital marketing agencies | 1,432 | 3% |
| Food production, wholesale & retail | 1,147 | 2% |
| Trade & technical equipment ecommerce | 1,122 | 2% |
| Training & online courses | 1,078 | 2% |
| Vehicle & parts retail | 1,019 | 2% |
| Amateur sports clubs | 1,016 | 2% |
| Cleaning pest control services | 997 | 2% |
| Health, beauty & food ecommerce | 994 | 2% |
| Fitness dance & martial arts studios | 948 | 2% |
| companies · hiring | |
|---|---|
| Self-employed | 32,906 · 11 |
| 2-10 employees | 14,871 · 37 |
| 11-50 employees | 4,322 · 64 |
| 51-200 employees | 720 · 55 |
| 201-500 employees | 126 · 19 |
| 501-1000 employees | 31 · 12 |
| 1001-5000 employees | 26 · 3 |
| 5001-10000 employees | 2 · 0 |
| 10,001+ employees | 4 · 0 |
| companies | share | |
|---|---|---|
| Stockholm | 3,219 | 6% |
| Göteborg | 1,277 | 2% |
| Malmö | 1,139 | 2% |
| Uppsala | 511 | 1% |
| Helsingborg | 444 | 1% |
| Örebro | 419 | 1% |
| Västerås | 377 | 1% |
| Jönköping | 338 | 1% |
| Halmstad | 318 | 1% |
| Solna | 315 | 1% |
| Linköping | 314 | 1% |
| Norrköping | 299 | 1% |
| companies | share | |
|---|---|---|
| Service | 27,577 | 52% |
| Online shop | 9,090 | 17% |
| Manufacturer | 5,449 | 10% |
| Public & non-profit | 4,542 | 9% |
| Hospitality | 2,496 | 5% |
| Retail | 1,752 | 3% |
| Wholesale | 921 | 2% |
| Other | 790 | 1% |
| Unknown | 391 | 1% |
The biggest WooCommerce stores in Sweden
The largest ecommerce stores on this platform in the country, by headcount; marketplaces and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
What WooCommerce stores in Sweden add on top
Payment providers and marketing tools found on these stores' pages and DNS.
The stack of woocommerce stores in Sweden
From their websites and DNS records, page plumbing left out.
Other platforms and segments in Sweden
Ecommerce in Sweden, the whole market →
Shopify stores in Sweden · 5,958 →
Wix stores in Sweden · 382 →
PrestaShop stores in Sweden · 309 →
Magento stores in Sweden · 280 →
OpenCart stores in Sweden · 202 →
Squarespace stores in Sweden · 74 →
Webador stores in Sweden · 52 →
General consumer goods ecommerce · 12,155 →
Fashion & apparel ecommerce · 4,194 →
Health, beauty & food ecommerce · 3,179 →
Trade & technical equipment ecommerce · 2,437 →
Food production, wholesale & retail · 1,560 →
Pet supplies ecommerce · 1,184 →
Jewellery & watch ecommerce · 931 →
Vehicle & parts retail · 920 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
53,008 companies in Sweden run a WooCommerce store: 7,537 pure online shops, the rest manufacturers, wholesalers and retailers selling online; 201 are hiring right now and Stockholm has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/sweden/on-woocommerce)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
WooCommerce stores in Sweden: questions
How many WooCommerce stores are there in Sweden?
53,008 with a confident classification, read from their own websites.
How do you know a store runs WooCommerce?
From the store's own pages and DNS: the platform's scripts, assets, checkout or hosting fingerprints. A store is counted once, on the platform we detected.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every woocommerce stores company in Sweden,
with the person who decides
Filter on the segment and the country, and get 1,000 records free.