Tools ·

Companies using kit_

As of 4 November 2026, 42,072 companies carry kit on their website or in their DNS records; none names it in job postings yet.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Largest market
United States · 28,799 companies
Companies with 51+ staff
463 · 1% of the footprint
Top industry
Consumer services & leisure · 32%
Team that names it most
–
Hiring on it, last 30 days
0 companies
Most often alongside
–
42,072companies show kit, all sources
42,072on their website or in DNS records
0name it in their own job postings
0postings naming kit, last 90 days
02 — Two ways we see a tool

Where kit shows up

Each population is counted on its own. We never add them up without saying so, because they answer different questions.

Website and DNS footprint42,072

Companies whose own pages load kit's scripts or embeds, or whose domain's mail and hosting records (SPF, DKIM, MX, CNAME) point at kit. From our crawl of 41.5M company websites and the DNS sweep behind it. Reach: the tool is in the building.

Job postings0

Companies whose own postings say the team works in kit. Read hourly from ~70 applicant tracking systems, with the function, a quote and a date. Intent: the team that runs it is hiring.

Both0

Companies in the footprint whose postings also name kit. The rest of the posting population (0) runs kit without a public trace on the site or in DNS, which is where job data earns its place.

03 — Who uses it

Companies on kit

No company names kit in its job postings with enough confidence to list yet; the companies below carry it on their website or in DNS.

Seen through the website or DNS only

Companies with 1,000+ employees whose website or DNS carries kit but whose postings never name it: the part of the market job data alone misses.

42,072 companies show kit; 24 of them have over 1,000 employees.

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04 — Footprint breakdown

By country, company size and industry

The 42,072 companies with kit on their website or in DNS. Click a country for its own page where we have one.

By country
companiesshare
United States
28,79968%
United Kingdom
3,1437%
Canada
1,4013%
Australia
1,1333%
Germany
8882%
Spain
5761%
France
5601%
Brazil
4001%
Netherlands
3551%
India
2811%
Poland
2181%
Belgium
2171%
By company size
companiesshare
Self-employed
34,00781%
2-10 employees
4,91912%
11-50 employees
2,0855%
51-200 employees
3551%
201-500 employees
570%
501-1000 employees
210%
1001-5000 employees
170%
5001-10000 employees
30%
10,001+ employees
100%
By industry
companiesshare
Consumer services & leisure
13,63132%
Media & content
11,98528%
Business & finance services
6,62116%
Technology & software
3,2138%
Health care
1,8554%
Public, community & associations
1,2493%
Commerce & trade
9382%
Property & construction
6151%
Manufacturing & industry
5901%
Hospitality & travel
5001%
Agriculture & forestry
1470%
Automotive
480%
05 — What their DNS and pages also say

The mail, hosting and web stack of kit companies

Other tools found on the same companies' websites or in their DNS records. Mail providers and senders come from SPF, DKIM and MX; the rest from page code.

Google Workspace20,710 companies · 49%
Cloudflare13,222 companies · 31%
facebook_pixel6,754 companies · 16%
Microsoft 3656,082 companies · 14%
microsoft_teams3,163 companies · 8%
Mailchimp3,020 companies · 7%SendGrid2,978 companies · 7%MailerLite2,606 companies · 6%meta2,603 companies · 6%Resend2,410 companies · 6%
google_cloud_dns_google_domains2,331 companies · 6%
Brevo1,853 companies · 4%
zoho_mail1,744 companies · 4%
Mailgun1,633 companies · 4%Pinterest1,475 companies · 4%Stripe1,459 companies · 3%
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

42,072 companies carry kit on their website or in their DNS records; no company names it in its job postings yet. (Breaknorm, 4 November 2026, https://breaknorm.co/tools/kit)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Website codeScripts, tags and embeds found on the company's own pages in our crawl of 41.5M sites. A tool counts once per company.
  • DNS recordsSPF includes, DKIM selectors, MX and CNAME records of the company's domain that point at kit or another vendor. Swept in cycles; dedicated mail-provider and hosting facets open once coverage passes 80% per country.
  • Job postingsRead hourly from the applicant tracking systems behind company career sites. A tool counts when the employer's own text names it as the team's system; candidate wish-lists and apply boilerplate are excluded. Confidence low, medium or high per company.
  • Sending infrastructureCold-e-mail sending domains are look-alike domains on a provider's infrastructure (DNS records, certificate logs) that redirect to the company. Absence is not evidence: only companies with a found sending domain are counted.
  • CompaniesCountry, size and industry come from the company profile we build from its website; headcount from LinkedIn where known, otherwise estimated. Job boards, portals and aggregators are kept out of lists.
FAQ

kit data: questions

How many companies use kit?

42,072 as of 4 November 2026: 42,072 carry kit on their website or in their DNS records and 0 name it in their own job postings; 0 show up in both. We keep the two counts apart because they measure different things.

What does "website or DNS" mean?

Our crawler finds kit's scripts, embeds and tags on the company's own pages, and our DNS sweep reads the domain's mail and hosting records (SPF includes, DKIM selectors, MX, CNAMEs) that point at kit. Either one puts the company in the footprint. The sweep is still running, so this number grows week by week.

Why is the job-posting number so much smaller?

A posting only names a tool when the team that will use it is hiring and chooses to say so. That makes it a smaller but stronger signal: it tells you which team runs kit, with a quote and a date. The footprint tells you reach.

How fresh is this?

Career sites are read hourly, websites are re-crawled on a rolling schedule and DNS is re-swept in cycles. The date at the top is when these counts were computed.

Can I get the list?

Yes. The first 20 are on this page; the full 42,072 with verified e-mails and a weekly feed of new kit users is in the product. Counting is free.

Companies and people

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