Tools · api specs data formats

Companies using OpenRTB_

As of 4 November 2026, 68 companies name OpenRTB in their own job postings; it leaves no trace on websites or in DNS.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Largest market
–
Companies with 51+ staff
–
Top industry
–
Team that names it most
Software engineering · 60 postings
Hiring on it, last 30 days
58 companies
Most often alongside
VAST Data · 27 companies
68companies show OpenRTB, all sources
0on their website or in DNS records
68name it in their own job postings
131postings naming OpenRTB, last 90 days
02 — Two ways we see a tool

Where OpenRTB shows up

Each population is counted on its own. We never add them up without saying so, because they answer different questions.

Website and DNS footprint0

Companies whose own pages load OpenRTB's scripts or embeds, or whose domain's mail and hosting records (SPF, DKIM, MX, CNAME) point at OpenRTB. From our crawl of 41.5M company websites and the DNS sweep behind it. Reach: the tool is in the building.

Job postings68

Companies whose own postings say the team works in OpenRTB. Read hourly from ~70 applicant tracking systems, with the function, a quote and a date. Intent: the team that runs it is hiring.

Both0

Companies in the footprint whose postings also name OpenRTB. The rest of the posting population (68) runs OpenRTB without a public trace on the site or in DNS, which is where job data earns its place.

03 — Who uses it

Companies on OpenRTB

Companies with 51+ employees and at least medium-confidence evidence in their own postings; job boards and portals left out.

Industrial Light & Magic (ILM)Animation & motion graphics · United States1001-5000 employeesRefinery89Ad serving & adtech platforms · Madrid, Spain51-200 employeesPubMaticAd serving & adtech platforms · Redwood City, United States501-1000 employeesiionAd serving & adtech platforms · Haymarket, Australia51-200 employeesSeedtagAd serving & adtech platforms · Madrid, Spain501-1000 employeesSparteoAd serving & adtech platforms · London, France51-200 employeesHitapps Inc.Mobile casual game studios · Lewes, United States51-200 employeesNexxenAd serving & adtech platforms · New York, United States501-1000 employeesOpinaryAd serving & adtech platforms · Chicago, Germany51-200 employeesSiriusXMRadio stations · New York, United States5001-10000 employeesTripleLiftAd serving & adtech platforms · New York, United States201-500 employeesMobuppsAd serving & adtech platforms · United States51-200 employeesZeta GlobalAd serving & adtech platforms · New York, United States1001-5000 employeesOpenXAd serving & adtech platforms · Pasadena, United States201-500 employeesThe Trade DeskAd serving & adtech platforms · Ventura, United Kingdom1001-5000 employeesWunderkindAd serving & adtech platforms · New York, United States501-1000 employeesKargoAd serving & adtech platforms · New York, United States201-500 employeesNetflixVideo streaming aggregators · 10,001+ employeesComcast CorporationIt & telecoms provider · 10,001+ employeesFreestarAd serving & adtech platforms · Scottsdale, United States201-500 employees
68 companies show OpenRTB; 0 of them have over 1,000 employees.

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06 — Job-posting evidence

Who runs OpenRTB inside the company

The 68 companies whose postings name OpenRTB: by country, size and the function of the role. The second number in the function table is companies.

Postings by function
postings · companies
Software engineering
60 · 31
Product, program & project management
29 · 23
Marketing & communications
17 · 9
Sales
11 · 9
Business development & strategy
10 · 7
Data & AI
9 · 6
IT operations & business systems
6 · 3
Customer service & success
5 · 5
Legal, compliance & risk
1 · 1
Quality, safety & environment
1 · 1
Posting companies by country
companiesshare
United States
4262%
Spain
46%
United Kingdom
46%
India
46%
Germany
34%
Australia
11%
Canada
11%
France
11%
Israel
11%
Netherlands
11%
Norway
11%
Posting companies by size
companiesshare
Self-employed
34%
2-10 employees
57%
11-50 employees
1218%
51-200 employees
1725%
201-500 employees
1116%
501-1000 employees
710%
1001-5000 employees
69%
5001-10000 employees
23%
10,001+ employees
57%
Hiring on it right now
postings
Postings, last 30 days
85
Postings, last 90 days
131
All open postings
183

58 companies opened a role that names OpenRTB in the last 30 days. A hiring team that names its tools is the moment to write to the person who owns the stack.

07 — Named alongside

What OpenRTB teams also ask for

Tools named in the same postings as OpenRTB. Office software is left out.

08 — api specs data formats

OpenRTB against the rest of its category

Ranked by companies naming each tool in postings. Whole category →

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

68 companies name OpenRTB in their own job postings; it leaves no trace on websites or in DNS, so the posting layer is the whole picture. (Breaknorm, 4 November 2026, https://breaknorm.co/tools/openrtb)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Website codeScripts, tags and embeds found on the company's own pages in our crawl of 41.5M sites. A tool counts once per company.
  • DNS recordsSPF includes, DKIM selectors, MX and CNAME records of the company's domain that point at OpenRTB or another vendor. Swept in cycles; dedicated mail-provider and hosting facets open once coverage passes 80% per country.
  • Job postingsRead hourly from the applicant tracking systems behind company career sites. A tool counts when the employer's own text names it as the team's system; candidate wish-lists and apply boilerplate are excluded. Confidence low, medium or high per company.
  • Sending infrastructureCold-e-mail sending domains are look-alike domains on a provider's infrastructure (DNS records, certificate logs) that redirect to the company. Absence is not evidence: only companies with a found sending domain are counted.
  • CompaniesCountry, size and industry come from the company profile we build from its website; headcount from LinkedIn where known, otherwise estimated. Job boards, portals and aggregators are kept out of lists.
FAQ

OpenRTB data: questions

How many companies use OpenRTB?

68 as of 4 November 2026: 0 carry OpenRTB on their website or in their DNS records and 68 name it in their own job postings; 0 show up in both. We keep the two counts apart because they measure different things.

What does "website or DNS" mean?

Our crawler finds OpenRTB's scripts, embeds and tags on the company's own pages, and our DNS sweep reads the domain's mail and hosting records (SPF includes, DKIM selectors, MX, CNAMEs) that point at OpenRTB. Either one puts the company in the footprint. The sweep is still running, so this number grows week by week.

Why is the job-posting number so much smaller?

A posting only names a tool when the team that will use it is hiring and chooses to say so. That makes it a smaller but stronger signal: it tells you which team runs OpenRTB, with a quote and a date. The footprint tells you reach.

How fresh is this?

Career sites are read hourly, websites are re-crawled on a rolling schedule and DNS is re-swept in cycles. The date at the top is when these counts were computed.

Can I get the list?

Yes. The first 20 are on this page; the full 68 with verified e-mails and a weekly feed of new OpenRTB users is in the product. Counting is free.

Companies and people

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