Tools · data governance quality mdm

Companies using Soda_

As of 4 November 2026, 70 companies name Soda in their own job postings; it leaves no trace on websites or in DNS.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Largest market
–
Companies with 51+ staff
–
Top industry
–
Team that names it most
Data & AI · 132 postings
Hiring on it, last 30 days
67 companies
Most often alongside
Great Expectations · 86 companies
70companies show Soda, all sources
0on their website or in DNS records
70name it in their own job postings
130postings naming Soda, last 90 days
02 — Two ways we see a tool

Where Soda shows up

Each population is counted on its own. We never add them up without saying so, because they answer different questions.

Website and DNS footprint0

Companies whose own pages load Soda's scripts or embeds, or whose domain's mail and hosting records (SPF, DKIM, MX, CNAME) point at Soda. From our crawl of 41.5M company websites and the DNS sweep behind it. Reach: the tool is in the building.

Job postings70

Companies whose own postings say the team works in Soda. Read hourly from ~70 applicant tracking systems, with the function, a quote and a date. Intent: the team that runs it is hiring.

Both0

Companies in the footprint whose postings also name Soda. The rest of the posting population (70) runs Soda without a public trace on the site or in DNS, which is where job data earns its place.

03 — Who uses it

Companies on Soda

Companies with 51+ employees and at least medium-confidence evidence in their own postings; job boards and portals left out.

Axos BankRetail & commercial banks · Bānk, United States1001-5000 employeesDynataMarket research providers · Westport, United States5001-10000 employeesDatashiftData engineering & bi consultancies · Walem, Belgium51-200 employeesNIBCRetail & commercial banks · 's-Gravenhage, Netherlands501-1000 employeesSiriusXMRadio stations · New York, United States5001-10000 employeesQuest DiagnosticsMedical laboratories · Secaucus, United States10,001+ employeesIntegrantCustom software development agencies · San Diego, United States201-500 employeesFSB HoldingPR communications agencies · 1001-5000 employeesSigma SoftwareIT services & consulting · United States1001-5000 employeesZelisHealthcare revenue cycle software · Boston, United States1001-5000 employeesNavikenzApplied AI ML development · Princeton, United States51-200 employeesMinderaCustom software development agencies · Porto, United Kingdom1001-5000 employeesSimple MachinesAI automation agencies · Christchurch, Australia51-200 employeesGarner HealthDigital health platforms · New York, United States51-200 employeesCP AXTRAEthnic & international grocers · Bangkok, TH10,001+ employeesPANTHERx Rare PharmacyCommunity pharmacies · Pittsburgh, United States501-1000 employeesOAGOther aviation services · United Kingdom51-200 employeesChalhoub GroupFashion wholesale suppliers · United States10,001+ employeesGradient AIWealth insurance advisor software · Boston, United States51-200 employeesREA GroupReal estate listing portals · Adelaide, Australia1001-5000 employees
70 companies show Soda; 0 of them have over 1,000 employees.

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06 — Job-posting evidence

Who runs Soda inside the company

The 70 companies whose postings name Soda: by country, size and the function of the role. The second number in the function table is companies.

Postings by function
postings · companies
Data & AI
132 · 91
Software engineering
18 · 11
Quality, safety & environment
4 · 3
hospitality and food service
2 · 1
arts media and entertainment
1 · 1
General management & consulting
1 · 1
Product, program & project management
1 · 1
Posting companies by country
companiesshare
United States
4463%
United Kingdom
57%
Australia
46%
Belgium
46%
Germany
23%
France
23%
Brazil
11%
Canada
11%
Netherlands
11%
Sweden
11%
Singapore
11%
TH
11%
Posting companies by size
companiesshare
Self-employed
11%
2-10 employees
57%
11-50 employees
46%
51-200 employees
1420%
201-500 employees
69%
501-1000 employees
1319%
1001-5000 employees
1420%
5001-10000 employees
811%
10,001+ employees
57%
Hiring on it right now
postings
Postings, last 30 days
94
Postings, last 90 days
130
All open postings
164

67 companies opened a role that names Soda in the last 30 days. A hiring team that names its tools is the moment to write to the person who owns the stack.

07 — Named alongside

What Soda teams also ask for

Tools named in the same postings as Soda. Office software is left out.

08 — data governance quality mdm

Soda against the rest of its category

Ranked by companies naming each tool in postings. Whole category →

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

70 companies name Soda in their own job postings; it leaves no trace on websites or in DNS, so the posting layer is the whole picture. (Breaknorm, 4 November 2026, https://breaknorm.co/tools/soda)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Website codeScripts, tags and embeds found on the company's own pages in our crawl of 41.5M sites. A tool counts once per company.
  • DNS recordsSPF includes, DKIM selectors, MX and CNAME records of the company's domain that point at Soda or another vendor. Swept in cycles; dedicated mail-provider and hosting facets open once coverage passes 80% per country.
  • Job postingsRead hourly from the applicant tracking systems behind company career sites. A tool counts when the employer's own text names it as the team's system; candidate wish-lists and apply boilerplate are excluded. Confidence low, medium or high per company.
  • Sending infrastructureCold-e-mail sending domains are look-alike domains on a provider's infrastructure (DNS records, certificate logs) that redirect to the company. Absence is not evidence: only companies with a found sending domain are counted.
  • CompaniesCountry, size and industry come from the company profile we build from its website; headcount from LinkedIn where known, otherwise estimated. Job boards, portals and aggregators are kept out of lists.
FAQ

Soda data: questions

How many companies use Soda?

70 as of 4 November 2026: 0 carry Soda on their website or in their DNS records and 70 name it in their own job postings; 0 show up in both. We keep the two counts apart because they measure different things.

What does "website or DNS" mean?

Our crawler finds Soda's scripts, embeds and tags on the company's own pages, and our DNS sweep reads the domain's mail and hosting records (SPF includes, DKIM selectors, MX, CNAMEs) that point at Soda. Either one puts the company in the footprint. The sweep is still running, so this number grows week by week.

Why is the job-posting number so much smaller?

A posting only names a tool when the team that will use it is hiring and chooses to say so. That makes it a smaller but stronger signal: it tells you which team runs Soda, with a quote and a date. The footprint tells you reach.

How fresh is this?

Career sites are read hourly, websites are re-crawled on a rolling schedule and DNS is re-swept in cycles. The date at the top is when these counts were computed.

Can I get the list?

Yes. The first 20 are on this page; the full 70 with verified e-mails and a weekly feed of new Soda users is in the product. Counting is free.

Companies and people

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