Company · Business intelligence analytics software

Backstory_

As of 4 November 2026, Backstory has 6 open roles (3 new in 30 days), its sales team is hiring most, and its postings name Salesforce, Claude and Gainsight as the tools the team works in.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Xonacatlán, United States201-500 employees10M-50M revenue, est.B2Bbackstory.ai ↗LinkedIn ↗
Headquarters
Xonacatlán, , United States
Employees
201-500 employees (linkedin)
Sells to
sales leaders, executives, revenue operations
Certifications on site
Site languages
EN
Career system
Lever
6open roles · 3 new in 30 days
14tools named in postings
Canada, United Stateshiring locations
0change signals read in postings
02 — What they do, whom they sell to, who else does it

Backstory in one screen

Read from backstory.ai: what the company does, the customers it names, the buyers we can actually see, and the companies that sell the same thing.

What Backstory does

Backstory is a SaaS revenue intelligence platform that uses AI to analyze CRM data and call recordings to improve sales forecasting, pipeline health, and deal risk for sales leaders, executives, and revenue operations teams. Its offerings include sales forecasting, pipeline health and deal risk monitoring, account strategy, opportunity qualification, and revenue decisions. It is used by large enterprises such as OpenAI, Red Hat, and HPE.

platform overviewsales forecastingpipeline healthaccount strategyopportunity qualificationrevenue decisionspricing
Whom it sells to

Named on the site: sales leaders, executives, revenue operations, information technology, marketing.

Who else sells this

Nearest companies by what they do, sell and whom they serve, 51+ employees. 561 scored.

DemandbaseUnited States · 501-1000 employeesUpsalesSweden · 51-200 employeesTeam365 CRMIndia · 201-500 employeesSetSailUnited States · 51-200 employeesInsideSalesUnited States · 501-1000 employeesWindfallUnited States · 51-200 employees
03 — Tech stack, with the evidence

What Backstory says it runs

Tools named in the company's own postings as the team's systems, with the sentence that says so. What the website and DNS show is listed separately.

SalesforceProduct, program & project management · high confidence · 2 postings
Lead CRM Integration roadmap execution, supporting Backstory’s CRM diversification strategy across Salesforce, Dynamics, and emerging connectors
Senior Product Manager, Data Platform · first seen 2026-08-11
ClaudeCustomer service & success · medium confidence · 2 postings
Lead SEO and AI-driven discovery (AEO) across Google, ChatGPT, Perplexity, Gemini, Claude, and other emerging channels, including technical SEO, content strategy, schema, and site health.
Sr. Manager, Demand Generation · first seen 2026-10-02
GainsightCustomer service & success · medium confidence · 1 posting
Experience building segmentation, capacity models, playbooks and metrics that scale, and running a function from data in Salesforce, Gainsight or similar
Director, Customer Success · first seen 2026-10-20
Model Context ProtocolCustomer service & success · medium confidence · 1 posting
You use Claude and other leading AI tools in your own work, understand agentic workflows and MCP-based integrations, and have a clear point of view on how AI is changing the CS role
Director, Customer Success · first seen 2026-10-20
Apache Spark · medium confidence · 5 postings
• Experience with large-scale data processing frameworks (Spark, Hive, Hadoop, MapReduce, or similar)
Senior Software Engineer — Data Modeling (Europe) · first seen 2026-02-27
Python · medium confidence · 5 postings
• 2+ years experience programming in Python 2.x/3.x or Scala or Java
Senior Software Engineer — Matching (Europe) · first seen 2026-02-27
Scala · medium confidence · 5 postings
• 2+ years experience programming in Python 2.x/3.x or Scala or Java
Senior Software Engineer — Matching (Europe) · first seen 2026-02-27
Java · medium confidence · 2 postings
• 2+ years experience programming in Python 2.x/3.x or Scala or Java
Senior Software Engineer — Matching (Europe) · first seen 2026-02-27
Apache Hadoop · medium confidence · 1 posting
• Experience with large-scale data processing frameworks (Spark, Hive, Hadoop, MapReduce, or similar)
Senior Software Engineer — Data Modeling (Europe) · first seen 2026-06-24
Apache Hive · medium confidence · 1 posting
• Experience with large-scale data processing frameworks (Spark, Hive, Hadoop, MapReduce, or similar)
Senior Software Engineer — Data Modeling (Europe) · first seen 2026-06-24
Apache Kafka · medium confidence · 1 posting
• Experience with stream processing technologies such as Kafka, Apache Samza, or Apache Storm
Senior Software Engineer — Data Modeling (Europe) · first seen 2026-06-24
Apache Samza · medium confidence · 1 posting
• Experience with stream processing technologies such as Kafka, Apache Samza, or Apache Storm
Senior Software Engineer — Data Modeling (Europe) · first seen 2026-06-24
Apache Storm · medium confidence · 1 posting
• Experience with stream processing technologies such as Kafka, Apache Samza, or Apache Storm
Senior Software Engineer — Data Modeling (Europe) · first seen 2026-06-24
ChatGPTMarketing & communications · medium confidence · 1 posting
Lead SEO and AI-driven discovery (AEO) across Google, ChatGPT, Perplexity, Gemini, Claude, and other emerging channels, including technical SEO, content strategy, schema, and site health.
Sr. Manager, Demand Generation · first seen 2026-10-02
On the website or in DNS

Vendors whose code loads on backstory.ai or whose records sit in its DNS. Page plumbing (libraries, fonts, consent banners) is left out.

amazon_trust_servicesseen on backstory.ai
appleseen on backstory.ai
atlassian_statuspageseen on backstory.ai
AWS Route 53seen on backstory.ai
customer_ioseen on backstory.ai
Google Workspaceseen on backstory.ai
marketoseen on backstory.aiSalesforceseen on backstory.ai
04 — Hiring

6 open roles, 5 opened in 90 days

Read hourly from the company's career system. Open roles and new roles in the last 30 days, by team. Companies hiring sales in United States →

05 — Signals

What is changing, read from the postings

Intents are events the employer states about itself, each with the sentence and the posting it came from.

No change signals read in the current postings.

Decision makers at Backstory, with verified e-mails, and every change the moment it is posted.

Sales, marketing and IT leaders by function. Add Backstory to a monitor and get a webhook when a role opens, a tool appears or a signal is read.

Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.

06 — Lookalikes

Companies like Backstory

Nearest by what they do, what they sell and whom they sell to, 51+ employees. 6 of 561 scored.

DemandbaseSales prospecting software · United States501-1000 employees
UpsalesSales prospecting software · Sweden51-200 employees
Team365 CRMCRM software · India201-500 employees
SetSailBusiness intelligence analytics software · United States51-200 employees
InsideSalesCRM software · United States501-1000 employees
WindfallBusiness intelligence analytics software · United States51-200 employees
07 — Profile

From the company's own website

Legal nameBackstory
IndustryTechnology & software · Business intelligence analytics software
Offeringsplatform overview · sales forecasting · pipeline health · account strategy · opportunity qualification · revenue decisions · pricing
Target customerssales leaders · executives · revenue operations · information technology · marketing
Geographic scopeunknown · also Canada
Reviews foundg2
Public contact points3 role addresses · 2 phone numbers
Pages readprivacy, pricing, terms, team, home, contact, references, about, services
Datescrawled 2026-08-03 · profiled 2026-08-15 · hiring built 2026-11-03
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Backstory (Xonacatlán, United States, 201-500 employees) has 6 open roles, 3 new in 30 days, and names 14 tools in its postings. (Breaknorm, 4 November 2026, https://breaknorm.co/company/backstory.ai)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ProfileBuilt from backstory.ai: summary, offerings, customers, certifications and contact points are extracted from its pages, with a confidence score per field.
  • HiringRead hourly from the company's Lever career site; reposts collapse into one record.
  • Tech stackTools the employer's own text names as the team's systems, with the quote; website scripts counted separately.
  • HeadcountLinkedIn where known, otherwise estimated from the site.
FAQ

Backstory: questions

Does Backstory use Salesforce?

Yes, by the company's own words: 2 postings name it, first seen 2026-08-11, in the product, program & project management team.

Is Backstory hiring?

6 open roles as of 4 November 2026, 3 opened in the last 30 days and 5 closed. The largest team hiring is sales.

Where does this profile come from?

From backstory.ai itself: we crawled it on 2026-08-03, built the profile on 2026-08-15, and read its career site (Lever) hourly since. Headcount is from LinkedIn.

Who should I write to at Backstory?

The people are behind the login: decision makers by function, verified at the mail server when you open them. 3 public role addresses from the site are there too.

Companies and people

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