Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEActiveCampaign VS Pardot_
As of 4 November 2026, Pardot is named by 606 companies and ActiveCampaign by 150; ActiveCampaign skews to companies under 200 people (77% vs 31%), Pardot to companies over 1,000 (38% vs 3%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: ActiveCampaign's script and mail records show on hundreds of thousands of small sites, Pardot rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- ActiveCampaign: 2–200 employees
- 77%
- Pardot: 2–200 employees
- 31%
- ActiveCampaign: 1,000+ employees
- 3%
- Pardot: 1,000+ employees
- 38%
- Postings per company, 90 days
- 1.8 · 1.6
- Website or DNS footprint
- 108,092 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | ActiveCampaign | share | Pardot | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 16 | 11% | 13 | 2% | ActiveCampaign |
| 2-10 employees | 31 | 21% | 27 | 4% | ActiveCampaign |
| 11-50 employees | 55 | 37% | 59 | 10% | ActiveCampaign |
| 51-200 employees | 30 | 20% | 101 | 17% | ActiveCampaign |
| 201-500 employees | 9 | 6% | 100 | 17% | Pardot |
| 501-1000 employees | 4 | 3% | 76 | 13% | Pardot |
| 1001-5000 employees | 4 | 3% | 138 | 23% | Pardot |
| 10,001+ employees | 1 | 1% | 56 | 9% | Pardot |
| 5001-10000 employees | – | – | 36 | 6% | outside top 12 |
| Segment | ActiveCampaign | share | Pardot | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 58 | 39% | 150 | 25% | ActiveCampaign |
| Technology & software | 37 | 25% | 217 | 36% | Pardot |
| Consumer services & leisure | 17 | 11% | 44 | 7% | ActiveCampaign |
| Media & content | 14 | 9% | 20 | 3% | ActiveCampaign |
| Manufacturing & industry | 6 | 4% | 82 | 14% | Pardot |
| Commerce & trade | 5 | 3% | 14 | 2% | even |
| Property & construction | 5 | 3% | 16 | 3% | even |
| Public, community & associations | 3 | 2% | 23 | 4% | even |
| Transport, logistics & rental | 2 | 1% | 12 | 2% | even |
| Automotive | 1 | 1% | 5 | 1% | even |
| Health care | 1 | 1% | – | – | outside top 12 |
| Hospitality & travel | 1 | 1% | 8 | 1% | even |
| Utilities & infrastructure | – | – | 10 | 2% | outside top 12 |
| Segment | ActiveCampaign | share | Pardot | share | Leans |
|---|---|---|---|---|---|
| United States | 69 | 46% | 420 | 69% | Pardot |
| Germany | 17 | 11% | 18 | 3% | ActiveCampaign |
| Netherlands | 11 | 7% | 3 | 0% | ActiveCampaign |
| India | 8 | 5% | 6 | 1% | ActiveCampaign |
| Brazil | 5 | 3% | – | – | outside top 12 |
| Italy | 5 | 3% | 5 | 1% | ActiveCampaign |
| Australia | 3 | 2% | 9 | 1% | even |
| Belgium | 3 | 2% | – | – | outside top 12 |
| France | 3 | 2% | 16 | 3% | even |
| United Kingdom | 3 | 2% | 55 | 9% | Pardot |
| United Arab Emirates | 2 | 1% | – | – | outside top 12 |
| Denmark | 2 | 1% | – | – | outside top 12 |
| Canada | – | – | 23 | 4% | outside top 12 |
| Switzerland | – | – | 3 | 0% | outside top 12 |
| Sweden | – | – | 3 | 0% | outside top 12 |
| Singapore | – | – | 3 | 0% | outside top 12 |
| Segment | ActiveCampaign | share | Pardot | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 268 | 66% | 746 | 57% | ActiveCampaign |
| Sales | 35 | 9% | 107 | 8% | even |
| Software engineering | 15 | 4% | 102 | 8% | Pardot |
| Administration & office | 10 | 2% | 4 | 0% | ActiveCampaign |
| Business development & strategy | 8 | 2% | 22 | 2% | even |
| Product, program & project management | 8 | 2% | 24 | 2% | even |
| IT operations & business systems | 6 | 1% | 108 | 8% | Pardot |
| Data & AI | 4 | 1% | 19 | 1% | even |
| Customer service & success | 3 | 1% | 23 | 2% | even |
| Design & UX | 3 | 1% | 9 | 1% | even |
| Engineering (non-software) | 3 | 1% | – | – | outside top 12 |
| General management & consulting | 3 | 1% | 6 | 0% | even |
| hospitality and food service | 1 | 0% | – | – | outside top 12 |
| Unclassified | 1 | 0% | 4 | 0% | even |
| Travel, leisure & events | – | – | 11 | 1% | outside top 12 |
| Finance & accounting | – | – | 2 | 0% | outside top 12 |
| procurement and purchasing | – | – | 2 | 0% | outside top 12 |
| social care and community | – | – | 2 | 0% | outside top 12 |
| Education & training | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using ActiveCampaign →
Companies using Pardot →
Marketing automation ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Pardot is named by 606 companies in job postings and ActiveCampaign by 150; 10 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/activecampaign-vs-pardot)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
ActiveCampaign vs Pardot: questions
Which is more used, ActiveCampaign or Pardot?
By companies naming it in their own job postings, Pardot (606) over ActiveCampaign (150). By website-and-DNS footprint, ActiveCampaign (108,092 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses ActiveCampaign?
77% of ActiveCampaign companies have 2 to 200 employees, against 31% for Pardot. 3% of ActiveCampaign companies have over 1,000 employees, against 38% for Pardot.
Do companies run both?
10 companies name both in their postings, usually ActiveCampaign in marketing and Pardot in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on ActiveCampaign or Pardot, and get 1,000 records free.