Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEJira Service Management VS ServiceNow ITOM_
As of 4 November 2026, ServiceNow ITOM is named by 375 companies and Jira Service Management by 1,059; Jira Service Management skews to companies under 200 people (36% vs 25%), ServiceNow ITOM to companies over 1,000 (57% vs 32%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Jira Service Management's script and mail records show on hundreds of thousands of small sites, ServiceNow ITOM rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Jira Service Management: 2–200 employees
- 36%
- ServiceNow ITOM: 2–200 employees
- 25%
- Jira Service Management: 1,000+ employees
- 32%
- ServiceNow ITOM: 1,000+ employees
- 57%
- Postings per company, 90 days
- 1.9 · 4.9
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Jira Service Management | share | ServiceNow ITOM | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 15 | 1% | 3 | 1% | even |
| 2-10 employees | 62 | 6% | 27 | 7% | even |
| 11-50 employees | 84 | 8% | 29 | 8% | even |
| 51-200 employees | 239 | 23% | 37 | 10% | Jira Service Management |
| 201-500 employees | 174 | 16% | 33 | 9% | Jira Service Management |
| 501-1000 employees | 144 | 14% | 34 | 9% | Jira Service Management |
| 1001-5000 employees | 225 | 21% | 74 | 20% | even |
| 5001-10000 employees | 51 | 5% | 35 | 9% | ServiceNow ITOM |
| 10,001+ employees | 65 | 6% | 103 | 27% | ServiceNow ITOM |
| Segment | Jira Service Management | share | ServiceNow ITOM | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 438 | 41% | 131 | 35% | Jira Service Management |
| Business & finance services | 235 | 22% | 98 | 26% | ServiceNow ITOM |
| Manufacturing & industry | 127 | 12% | 53 | 14% | ServiceNow ITOM |
| Media & content | 50 | 5% | 11 | 3% | even |
| Commerce & trade | 39 | 4% | 13 | 3% | even |
| Public, community & associations | 28 | 3% | 11 | 3% | even |
| Consumer services & leisure | 25 | 2% | 6 | 2% | even |
| Utilities & infrastructure | 24 | 2% | 20 | 5% | ServiceNow ITOM |
| Transport, logistics & rental | 21 | 2% | 6 | 2% | even |
| Property & construction | 20 | 2% | – | – | outside top 12 |
| Health care | 19 | 2% | 11 | 3% | even |
| Hospitality & travel | 16 | 2% | 3 | 1% | even |
| Automotive | – | – | 8 | 2% | outside top 12 |
| Segment | Jira Service Management | share | ServiceNow ITOM | share | Leans |
|---|---|---|---|---|---|
| United States | 587 | 55% | 223 | 59% | ServiceNow ITOM |
| United Kingdom | 85 | 8% | 26 | 7% | even |
| Germany | 74 | 7% | 16 | 4% | Jira Service Management |
| Canada | 29 | 3% | 11 | 3% | even |
| France | 27 | 3% | 8 | 2% | even |
| Brazil | 23 | 2% | 4 | 1% | even |
| Australia | 17 | 2% | 7 | 2% | even |
| Spain | 13 | 1% | – | – | outside top 12 |
| Switzerland | 11 | 1% | 5 | 1% | even |
| Netherlands | 11 | 1% | 6 | 2% | even |
| Poland | 11 | 1% | – | – | outside top 12 |
| Austria | 10 | 1% | – | – | outside top 12 |
| India | – | – | 12 | 3% | outside top 12 |
| Singapore | – | – | 5 | 1% | outside top 12 |
| Japan | – | – | 3 | 1% | outside top 12 |
| Segment | Jira Service Management | share | ServiceNow ITOM | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 1,257 | 51% | 798 | 35% | Jira Service Management |
| Customer service & success | 219 | 9% | 4 | 0% | Jira Service Management |
| Software engineering | 190 | 8% | 885 | 38% | ServiceNow ITOM |
| Product, program & project management | 88 | 4% | 76 | 3% | even |
| Data & AI | 48 | 2% | 69 | 3% | even |
| Sales | 48 | 2% | 57 | 2% | even |
| Engineering (non-software) | 44 | 2% | 54 | 2% | even |
| General management & consulting | 40 | 2% | 8 | 0% | even |
| Human resources | 31 | 1% | 1 | 0% | even |
| skilled trades and field service | 17 | 1% | – | – | outside top 12 |
| Administration & office | 15 | 1% | 4 | 0% | even |
| facilities cleaning and security | 9 | 0% | – | – | outside top 12 |
| Legal, compliance & risk | 6 | 0% | 1 | 0% | even |
| Marketing & communications | 6 | 0% | 1 | 0% | even |
| Quality, safety & environment | 6 | 0% | – | – | outside top 12 |
| Finance & accounting | 5 | 0% | – | – | outside top 12 |
| Unclassified | 4 | 0% | 7 | 0% | even |
| construction and civil | 3 | 0% | 2 | 0% | even |
| Education & training | 3 | 0% | 1 | 0% | even |
| Design & UX | 2 | 0% | – | – | outside top 12 |
| procurement and purchasing | 2 | 0% | – | – | outside top 12 |
| public safety and protective services | 2 | 0% | – | – | outside top 12 |
| real estate and property | 2 | 0% | – | – | outside top 12 |
| arts media and entertainment | 1 | 0% | – | – | outside top 12 |
| Business development & strategy | 1 | 0% | 7 | 0% | even |
| logistics warehouse and transport | 1 | 0% | – | – | outside top 12 |
| manufacturing and production | 1 | 0% | – | – | outside top 12 |
| Retail & store operations | 1 | 0% | – | – | outside top 12 |
The companies behind each column
Companies using Jira Service Management →
Companies using ServiceNow ITOM →
itsm service desk ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
ServiceNow ITOM is named by 375 companies in job postings and Jira Service Management by 1,059; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/jira-service-management-vs-servicenow-itom)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Jira Service Management vs ServiceNow ITOM: questions
Which is more used, Jira Service Management or ServiceNow ITOM?
By companies naming it in their own job postings, Jira Service Management (1,059) over ServiceNow ITOM (375). By website-and-DNS footprint, ServiceNow ITOM (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Jira Service Management?
36% of Jira Service Management companies have 2 to 200 employees, against 25% for ServiceNow ITOM. 32% of Jira Service Management companies have over 1,000 employees, against 57% for ServiceNow ITOM.
Do companies run both?
0 companies name both in their postings, usually Jira Service Management in marketing and ServiceNow ITOM in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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