Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEWooCommerce stores in Brazil_
As of 4 November 2026, 177,737 companies in Brazil run a WooCommerce store: 22,825 pure online shops, the rest manufacturers, wholesalers and retailers selling online; 319 are hiring right now and São Paulo has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 177,737
- Hiring now
- 319 · 192 new in 30 d
- Largest segment
- General consumer goods ecommerce · 13,304
- Top city
- São Paulo · 11,217
- Parent market
- Ecommerce · 151,610
- Pure online shops
- 22,825 · 13%
WooCommerce stores in Brazil, broken down
| companies | share | |
|---|---|---|
| General consumer goods ecommerce | 13,304 | 7% |
| Primary medical & veterinary practices | 8,345 | 5% |
| Law firms | 7,770 | 4% |
| Digital marketing agencies | 6,533 | 4% |
| Training & online courses | 6,369 | 4% |
| Fashion & apparel ecommerce | 5,323 | 3% |
| Accounting & tax advisory | 3,916 | 2% |
| Industrial & chemical distribution | 3,657 | 2% |
| Trade & technical equipment ecommerce | 3,467 | 2% |
| Health, beauty & food ecommerce | 3,406 | 2% |
| Food production, wholesale & retail | 3,342 | 2% |
| B2B SaaS platforms | 3,090 | 2% |
| Vehicle & parts retail | 3,031 | 2% |
| Freight transport & equipment rental | 2,951 | 2% |
| Management business consulting | 2,876 | 2% |
| companies · hiring | |
|---|---|
| Self-employed | 68,045 · 2 |
| 2-10 employees | 79,101 · 15 |
| 11-50 employees | 21,251 · 14 |
| 51-200 employees | 6,580 · 63 |
| 201-500 employees | 1,763 · 89 |
| 501-1000 employees | 570 · 70 |
| 1001-5000 employees | 333 · 53 |
| 5001-10000 employees | 45 · 9 |
| 10,001+ employees | 49 · 4 |
| companies | share | |
|---|---|---|
| São Paulo | 11,217 | 6% |
| Belém | 7,884 | 4% |
| Rio de Janeiro | 2,790 | 2% |
| Curitiba | 1,836 | 1% |
| San Ildefonso Tultepec | 1,359 | 1% |
| San José | 1,354 | 1% |
| Baganga | 1,074 | 1% |
| Santana | 1,059 | 1% |
| Goiânia | 866 | 0% |
| Salé | 831 | 0% |
| Campinas | 777 | 0% |
| Brasília | 732 | 0% |
| companies | share | |
|---|---|---|
| Service | 99,182 | 56% |
| Online shop | 27,848 | 16% |
| Manufacturer | 22,962 | 13% |
| Public & non-profit | 10,282 | 6% |
| Wholesale | 5,701 | 3% |
| Retail | 5,272 | 3% |
| Hospitality | 4,410 | 2% |
| Other | 1,315 | 1% |
| Unknown | 765 | 0% |
The biggest WooCommerce stores in Brazil
The largest ecommerce stores on this platform in the country, by headcount; marketplaces and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
What WooCommerce stores in Brazil add on top
Payment providers and marketing tools found on these stores' pages and DNS.
The stack of woocommerce stores in Brazil
From their websites and DNS records, page plumbing left out.
Other platforms and segments in Brazil
Ecommerce in Brazil, the whole market →
Every company using WooCommerce in Brazil, not only ecommerce →
Wix stores in Brazil · 14,837 →
Shopify stores in Brazil · 11,881 →
OpenCart stores in Brazil · 2,570 →
Magento stores in Brazil · 514 →
PrestaShop stores in Brazil · 303 →
Webflow stores in Brazil · 131 →
General consumer goods ecommerce · 67,802 →
Fashion & apparel ecommerce · 41,341 →
Health, beauty & food ecommerce · 22,052 →
Trade & technical equipment ecommerce · 10,889 →
Jewellery & watch ecommerce · 10,657 →
Food production, wholesale & retail · 7,179 →
Vehicle & parts retail · 5,327 →
Flowers, plants & home fragrance ecommerce · 4,797 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
177,737 companies in Brazil run a WooCommerce store: 22,825 pure online shops, the rest manufacturers, wholesalers and retailers selling online; 319 are hiring right now and São Paulo has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/brazil/on-woocommerce)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
WooCommerce stores in Brazil: questions
How many WooCommerce stores are there in Brazil?
177,737 with a confident classification, read from their own websites.
How do you know a store runs WooCommerce?
From the store's own pages and DNS: the platform's scripts, assets, checkout or hosting fingerprints. A store is counted once, on the platform we detected.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every woocommerce stores company in Brazil,
with the person who decides
Filter on the segment and the country, and get 1,000 records free.