Tools · email marketing

Companies using Emma_

As of 4 November 2026, 7,170 companies show Emma: 7,141 carry it on their website or in their DNS records, 30 name it in their own job postings, and 1 do both.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Largest market
United States · 6,660 companies
Companies with 51+ staff
1,932 · 27% of the footprint
Top industry
Consumer services & leisure · 21%
Team that names it most
Marketing & communications · 11 postings
Hiring on it, last 30 days
23 companies
Most often alongside
Java · 7 companies
7,170companies show Emma, all sources
7,141on their website or in DNS records
30name it in their own job postings
46postings naming Emma, last 90 days
02 — Two ways we see a tool

Where Emma shows up

Each population is counted on its own. We never add them up without saying so, because they answer different questions.

Website and DNS footprint7,141

Companies whose own pages load Emma's scripts or embeds, or whose domain's mail and hosting records (SPF, DKIM, MX, CNAME) point at Emma. From our crawl of 41.5M company websites and the DNS sweep behind it. Reach: the tool is in the building.

Job postings30

Companies whose own postings say the team works in Emma. Read hourly from ~70 applicant tracking systems, with the function, a quote and a date. Intent: the team that runs it is hiring.

Both1

Companies in the footprint whose postings also name Emma. The rest of the posting population (29) runs Emma without a public trace on the site or in DNS, which is where job data earns its place.

03 — Who uses it

Companies on Emma

Companies with 51+ employees and at least medium-confidence evidence in their own postings; job boards and portals left out.

Seen through the website or DNS only

Companies with 1,000+ employees whose website or DNS carries Emma but whose postings never name it: the part of the market job data alone misses.

7,170 companies show Emma; 254 of them have over 1,000 employees.

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04 — Footprint breakdown

By country, company size and industry

The 7,141 companies with Emma on their website or in DNS. Click a country for its own page where we have one.

By country
companiesshare
United States
6,66093%
Canada
1672%
United Kingdom
951%
Australia
401%
South Africa
190%
Mexico
70%
Netherlands
70%
Germany
40%
Ireland
40%
India
40%
Austria
30%
DO
30%
By company size
companiesshare
Self-employed
98414%
2-10 employees
1,93927%
11-50 employees
2,26632%
51-200 employees
1,13016%
201-500 employees
3675%
501-1000 employees
1642%
1001-5000 employees
1602%
5001-10000 employees
401%
10,001+ employees
711%
By industry
companiesshare
Consumer services & leisure
1,51821%
Public, community & associations
1,35819%
Business & finance services
93313%
Property & construction
72210%
Hospitality & travel
6089%
Health care
5458%
Media & content
4066%
Manufacturing & industry
3695%
Commerce & trade
2604%
Automotive
1382%
Technology & software
1192%
Utilities & infrastructure
841%
05 — What their DNS and pages also say

The mail, hosting and web stack of Emma companies

Other tools found on the same companies' websites or in their DNS records. Mail providers and senders come from SPF, DKIM and MX; the rest from page code.

Microsoft 3654,365 companies · 61%
Google Workspace2,482 companies · 35%
Cloudflare2,295 companies · 32%
microsoft_teams2,081 companies · 29%
microsoft_intune1,571 companies · 22%
Microsoft Entra ID1,569 companies · 22%
SendGrid1,461 companies · 20%
facebook_pixel1,151 companies · 16%
Mailchimp988 companies · 14%apple898 companies · 13%
mailchimp_transactional599 companies · 8%
Amazon SES558 companies · 8%
Salesforce545 companies · 8%Anthropic424 companies · 6%Mailgun419 companies · 6%HubSpot415 companies · 6%
06 — Job-posting evidence

Who runs Emma inside the company

The 30 companies whose postings name Emma: by country, size and the function of the role. The second number in the function table is companies.

Postings by function
postings · companies
Marketing & communications
11 · 7
Software engineering
9 · 6
logistics warehouse and transport
7 · 2
Administration & office
6 · 3
Business development & strategy
5 · 5
Data & AI
3 · 1
Finance & accounting
3 · 2
Product, program & project management
3 · 3
Customer service & success
2 · 2
IT operations & business systems
2 · 2
Posting companies by country
companiesshare
United States
2377%
Australia
27%
Germany
27%
France
27%
United Kingdom
13%
Posting companies by size
companiesshare
2-10 employees
27%
11-50 employees
13%
51-200 employees
413%
201-500 employees
27%
501-1000 employees
27%
1001-5000 employees
827%
5001-10000 employees
517%
10,001+ employees
620%
Hiring on it right now
postings
Postings, last 30 days
35
Postings, last 90 days
46
All open postings
68

23 companies opened a role that names Emma in the last 30 days. A hiring team that names its tools is the moment to write to the person who owns the stack.

07 — Named alongside

What Emma teams also ask for

Tools named in the same postings as Emma. Office software is left out.

08 — email marketing

Emma against the rest of its category

Ranked by companies naming each tool in postings. Whole category →

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

7,170 companies show Emma: 7,141 carry it on their website or in their DNS records, 30 name it in their own job postings, and 1 do both. (Breaknorm, 4 November 2026, https://breaknorm.co/tools/emma)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Website codeScripts, tags and embeds found on the company's own pages in our crawl of 41.5M sites. A tool counts once per company.
  • DNS recordsSPF includes, DKIM selectors, MX and CNAME records of the company's domain that point at Emma or another vendor. Swept in cycles; dedicated mail-provider and hosting facets open once coverage passes 80% per country.
  • Job postingsRead hourly from the applicant tracking systems behind company career sites. A tool counts when the employer's own text names it as the team's system; candidate wish-lists and apply boilerplate are excluded. Confidence low, medium or high per company.
  • Sending infrastructureCold-e-mail sending domains are look-alike domains on a provider's infrastructure (DNS records, certificate logs) that redirect to the company. Absence is not evidence: only companies with a found sending domain are counted.
  • CompaniesCountry, size and industry come from the company profile we build from its website; headcount from LinkedIn where known, otherwise estimated. Job boards, portals and aggregators are kept out of lists.
FAQ

Emma data: questions

How many companies use Emma?

7,170 as of 4 November 2026: 7,141 carry Emma on their website or in their DNS records and 30 name it in their own job postings; 1 show up in both. We keep the two counts apart because they measure different things.

What does "website or DNS" mean?

Our crawler finds Emma's scripts, embeds and tags on the company's own pages, and our DNS sweep reads the domain's mail and hosting records (SPF includes, DKIM selectors, MX, CNAMEs) that point at Emma. Either one puts the company in the footprint. The sweep is still running, so this number grows week by week.

Why is the job-posting number so much smaller?

A posting only names a tool when the team that will use it is hiring and chooses to say so. That makes it a smaller but stronger signal: it tells you which team runs Emma, with a quote and a date. The footprint tells you reach.

How fresh is this?

Career sites are read hourly, websites are re-crawled on a rolling schedule and DNS is re-swept in cycles. The date at the top is when these counts were computed.

Can I get the list?

Yes. The first 20 are on this page; the full 7,170 with verified e-mails and a weekly feed of new Emma users is in the product. Counting is free.

Companies and people

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