Tools · email marketing

Companies using Litmus_

As of 4 November 2026, 80 companies name Litmus in their own job postings; it leaves no trace on websites or in DNS.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Largest market
–
Companies with 51+ staff
–
Top industry
–
Team that names it most
Software engineering · 67 postings
Hiring on it, last 30 days
74 companies
Most often alongside
Salesforce Marketing Cloud · 36 companies
80companies show Litmus, all sources
0on their website or in DNS records
80name it in their own job postings
144postings naming Litmus, last 90 days
02 — Two ways we see a tool

Where Litmus shows up

Each population is counted on its own. We never add them up without saying so, because they answer different questions.

Website and DNS footprint0

Companies whose own pages load Litmus's scripts or embeds, or whose domain's mail and hosting records (SPF, DKIM, MX, CNAME) point at Litmus. From our crawl of 41.5M company websites and the DNS sweep behind it. Reach: the tool is in the building.

Job postings80

Companies whose own postings say the team works in Litmus. Read hourly from ~70 applicant tracking systems, with the function, a quote and a date. Intent: the team that runs it is hiring.

Both0

Companies in the footprint whose postings also name Litmus. The rest of the posting population (80) runs Litmus without a public trace on the site or in DNS, which is where job data earns its place.

03 — Who uses it

Companies on Litmus

Companies with 51+ employees and at least medium-confidence evidence in their own postings; job boards and portals left out.

University of Tennessee, KnoxvilleUniversities · Knoxville, United States10,001+ employeesNABRetail & commercial banks · Melbourne, Australia10,001+ employeesBank of AmericaRetail & commercial banks · United States10,001+ employeesSun Life Global InvestmentsWealth management general · Canada51-200 employeesISACAProfessional bodies · Schaumburg, United States201-500 employeesEdelman Financial EnginesIndependent financial advisers · Boston, United States1001-5000 employeesPayTech GroupOnline payment gateways · United States51-200 employeesProsperConsumer finance companies · San Francisco, United States501-1000 employeesAvis Budget GroupVehicle rental · United States10,001+ employeesAVISVehicle rental · Albertslund, Denmark51-200 employeesWoodmen of the World Life Insurance SocietyInsurance companies underwriters · 1001-5000 employeesInternova Travel GroupRetail travel agencies · United States5001-10000 employeesSeqensPharmaceutical manufacturers · Devens, United Kingdom1001-5000 employeesProvenExpertReview reputation management · Berlin, Germany51-200 employeesCMT Services, Inc.IT services & consulting · Hyattsville, United States51-200 employeesKobieHospitality software general · St. Petersburg, United States201-500 employeesAKQACreative campaign agencies · London, United Kingdom1001-5000 employeesDoximDocument management automation · Troy, United States501-1000 employeesPlymouth RockGeneral insurance brokerage · Lincroft, United States1001-5000 employeesTRACKExperiential & field marketing agencies · Hamburg, Germany51-200 employees
80 companies show Litmus; 0 of them have over 1,000 employees.

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06 — Job-posting evidence

Who runs Litmus inside the company

The 80 companies whose postings name Litmus: by country, size and the function of the role. The second number in the function table is companies.

Postings by function
postings · companies
Software engineering
67 · 45
Marketing & communications
59 · 41
Product, program & project management
10 · 5
Sales
7 · 5
Design & UX
5 · 5
Engineering (non-software)
5 · 3
Customer service & success
4 · 1
IT operations & business systems
3 · 3
Business development & strategy
2 · 1
Data & AI
2 · 2
Posting companies by country
companiesshare
United States
5873%
United Kingdom
79%
Canada
34%
Germany
34%
Australia
11%
Denmark
11%
India
11%
Sweden
11%
Singapore
11%
Slovakia
11%
Posting companies by size
companiesshare
Self-employed
45%
2-10 employees
68%
11-50 employees
911%
51-200 employees
1620%
201-500 employees
810%
501-1000 employees
1013%
1001-5000 employees
1519%
5001-10000 employees
56%
10,001+ employees
79%
Hiring on it right now
postings
Postings, last 30 days
103
Postings, last 90 days
144
All open postings
200

74 companies opened a role that names Litmus in the last 30 days. A hiring team that names its tools is the moment to write to the person who owns the stack.

07 — Named alongside

What Litmus teams also ask for

Tools named in the same postings as Litmus. Office software is left out.

08 — email marketing

Litmus against the rest of its category

Ranked by companies naming each tool in postings. Whole category →

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

80 companies name Litmus in their own job postings; it leaves no trace on websites or in DNS, so the posting layer is the whole picture. (Breaknorm, 4 November 2026, https://breaknorm.co/tools/litmus)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Website codeScripts, tags and embeds found on the company's own pages in our crawl of 41.5M sites. A tool counts once per company.
  • DNS recordsSPF includes, DKIM selectors, MX and CNAME records of the company's domain that point at Litmus or another vendor. Swept in cycles; dedicated mail-provider and hosting facets open once coverage passes 80% per country.
  • Job postingsRead hourly from the applicant tracking systems behind company career sites. A tool counts when the employer's own text names it as the team's system; candidate wish-lists and apply boilerplate are excluded. Confidence low, medium or high per company.
  • Sending infrastructureCold-e-mail sending domains are look-alike domains on a provider's infrastructure (DNS records, certificate logs) that redirect to the company. Absence is not evidence: only companies with a found sending domain are counted.
  • CompaniesCountry, size and industry come from the company profile we build from its website; headcount from LinkedIn where known, otherwise estimated. Job boards, portals and aggregators are kept out of lists.
FAQ

Litmus data: questions

How many companies use Litmus?

80 as of 4 November 2026: 0 carry Litmus on their website or in their DNS records and 80 name it in their own job postings; 0 show up in both. We keep the two counts apart because they measure different things.

What does "website or DNS" mean?

Our crawler finds Litmus's scripts, embeds and tags on the company's own pages, and our DNS sweep reads the domain's mail and hosting records (SPF includes, DKIM selectors, MX, CNAMEs) that point at Litmus. Either one puts the company in the footprint. The sweep is still running, so this number grows week by week.

Why is the job-posting number so much smaller?

A posting only names a tool when the team that will use it is hiring and chooses to say so. That makes it a smaller but stronger signal: it tells you which team runs Litmus, with a quote and a date. The footprint tells you reach.

How fresh is this?

Career sites are read hourly, websites are re-crawled on a rolling schedule and DNS is re-swept in cycles. The date at the top is when these counts were computed.

Can I get the list?

Yes. The first 20 are on this page; the full 80 with verified e-mails and a weekly feed of new Litmus users is in the product. Counting is free.

Companies and people

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