Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEServiceNow VS ServiceNow ITOM_
As of 4 November 2026, ServiceNow ITOM is named by 375 companies and ServiceNow by 4,528; ServiceNow skews to companies under 200 people (25% vs 25%), ServiceNow ITOM to companies over 1,000 (57% vs 51%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: ServiceNow's script and mail records show on hundreds of thousands of small sites, ServiceNow ITOM rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- ServiceNow: 2–200 employees
- 25%
- ServiceNow ITOM: 2–200 employees
- 25%
- ServiceNow: 1,000+ employees
- 51%
- ServiceNow ITOM: 1,000+ employees
- 57%
- Postings per company, 90 days
- 6.8 · 4.9
- Website or DNS footprint
- 757 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | ServiceNow | share | ServiceNow ITOM | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 75 | 2% | 3 | 1% | even |
| 2-10 employees | 203 | 4% | 27 | 7% | ServiceNow ITOM |
| 11-50 employees | 366 | 8% | 29 | 8% | even |
| 51-200 employees | 567 | 13% | 37 | 10% | ServiceNow |
| 201-500 employees | 537 | 12% | 33 | 9% | ServiceNow |
| 501-1000 employees | 472 | 10% | 34 | 9% | even |
| 1001-5000 employees | 974 | 22% | 74 | 20% | even |
| 5001-10000 employees | 407 | 9% | 35 | 9% | even |
| 10,001+ employees | 927 | 20% | 103 | 27% | ServiceNow ITOM |
| Segment | ServiceNow | share | ServiceNow ITOM | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 1,519 | 34% | 131 | 35% | even |
| Business & finance services | 1,004 | 22% | 98 | 26% | ServiceNow ITOM |
| Manufacturing & industry | 612 | 14% | 53 | 14% | even |
| Utilities & infrastructure | 205 | 5% | 20 | 5% | even |
| Commerce & trade | 197 | 4% | 13 | 3% | even |
| Health care | 188 | 4% | 11 | 3% | even |
| Public, community & associations | 165 | 4% | 11 | 3% | even |
| Consumer services & leisure | 149 | 3% | 6 | 2% | even |
| Media & content | 128 | 3% | 11 | 3% | even |
| Property & construction | 125 | 3% | – | – | outside top 12 |
| Transport, logistics & rental | 84 | 2% | 6 | 2% | even |
| Automotive | 79 | 2% | 8 | 2% | even |
| Hospitality & travel | – | – | 3 | 1% | outside top 12 |
| Segment | ServiceNow | share | ServiceNow ITOM | share | Leans |
|---|---|---|---|---|---|
| United States | 2,753 | 61% | 223 | 59% | even |
| United Kingdom | 336 | 7% | 26 | 7% | even |
| Canada | 172 | 4% | 11 | 3% | even |
| Germany | 157 | 3% | 16 | 4% | even |
| France | 125 | 3% | 8 | 2% | even |
| Australia | 103 | 2% | 7 | 2% | even |
| India | 67 | 1% | 12 | 3% | even |
| Brazil | 64 | 1% | 4 | 1% | even |
| Netherlands | 47 | 1% | 6 | 2% | even |
| Switzerland | 43 | 1% | 5 | 1% | even |
| Spain | 38 | 1% | – | – | outside top 12 |
| Sweden | 37 | 1% | – | – | outside top 12 |
| Singapore | – | – | 5 | 1% | outside top 12 |
| Japan | – | – | 3 | 1% | outside top 12 |
| Segment | ServiceNow | share | ServiceNow ITOM | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 14,976 | 39% | 798 | 35% | ServiceNow |
| Software engineering | 5,408 | 14% | 885 | 38% | ServiceNow ITOM |
| Product, program & project management | 1,953 | 5% | 76 | 3% | even |
| Data & AI | 1,439 | 4% | 69 | 3% | even |
| Customer service & success | 1,186 | 3% | 4 | 0% | ServiceNow |
| Human resources | 957 | 3% | 1 | 0% | ServiceNow |
| Sales | 796 | 2% | 57 | 2% | even |
| General management & consulting | 570 | 1% | 8 | 0% | even |
| Finance & accounting | 549 | 1% | – | – | outside top 12 |
| Engineering (non-software) | 447 | 1% | 54 | 2% | even |
| Legal, compliance & risk | 343 | 1% | 1 | 0% | even |
| Administration & office | 279 | 1% | 4 | 0% | even |
| skilled trades and field service | 243 | 1% | – | – | outside top 12 |
| procurement and purchasing | 176 | 0% | – | – | outside top 12 |
| logistics warehouse and transport | 155 | 0% | – | – | outside top 12 |
| Unclassified | 141 | 0% | 7 | 0% | even |
| Business development & strategy | 137 | 0% | 7 | 0% | even |
| Marketing & communications | 133 | 0% | 1 | 0% | even |
| facilities cleaning and security | 120 | 0% | – | – | outside top 12 |
| Design & UX | 84 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 82 | 0% | – | – | outside top 12 |
| Education & training | 62 | 0% | 1 | 0% | even |
| arts media and entertainment | 58 | 0% | – | – | outside top 12 |
| construction and civil | 27 | 0% | 2 | 0% | even |
| hospitality and food service | 23 | 0% | – | – | outside top 12 |
| manufacturing and production | 21 | 0% | – | – | outside top 12 |
| real estate and property | 14 | 0% | – | – | outside top 12 |
| research and science | 12 | 0% | – | – | outside top 12 |
| healthcare clinical | 11 | 0% | – | – | outside top 12 |
| Retail & store operations | 11 | 0% | – | – | outside top 12 |
The companies behind each column
Companies using ServiceNow →
Companies using ServiceNow ITOM →
itsm service desk ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
ServiceNow ITOM is named by 375 companies in job postings and ServiceNow by 4,528; 729 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/servicenow-vs-servicenow-itom)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
ServiceNow vs ServiceNow ITOM: questions
Which is more used, ServiceNow or ServiceNow ITOM?
By companies naming it in their own job postings, ServiceNow (4,528) over ServiceNow ITOM (375). By website-and-DNS footprint, ServiceNow (757 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses ServiceNow?
25% of ServiceNow companies have 2 to 200 employees, against 25% for ServiceNow ITOM. 51% of ServiceNow companies have over 1,000 employees, against 57% for ServiceNow ITOM.
Do companies run both?
729 companies name both in their postings, usually ServiceNow in marketing and ServiceNow ITOM in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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