Tools · itsm service desk

Companies using ServiceNow_

As of 4 November 2026, 5,192 companies show ServiceNow: 757 carry it on their website or in their DNS records, 4,528 name it in their own job postings, and 93 do both.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Largest market
United States · 357 companies
Companies with 51+ staff
600 · 79% of the footprint
Top industry
Technology & software · 30%
Team that names it most
IT operations & business systems · 14,976 postings
Hiring on it, last 30 days
4,577 companies
Most often alongside
Jira · 2,220 companies
5,192companies show ServiceNow, all sources
757on their website or in DNS records
4,528name it in their own job postings
30,856postings naming ServiceNow, last 90 days
02 — Two ways we see a tool

Where ServiceNow shows up

Each population is counted on its own. We never add them up without saying so, because they answer different questions.

Website and DNS footprint757

Companies whose own pages load ServiceNow's scripts or embeds, or whose domain's mail and hosting records (SPF, DKIM, MX, CNAME) point at ServiceNow. From our crawl of 41.5M company websites and the DNS sweep behind it. Reach: the tool is in the building.

Job postings4,528

Companies whose own postings say the team works in ServiceNow. Read hourly from ~70 applicant tracking systems, with the function, a quote and a date. Intent: the team that runs it is hiring.

Both93

Companies in the footprint whose postings also name ServiceNow. The rest of the posting population (4,435) runs ServiceNow without a public trace on the site or in DNS, which is where job data earns its place.

03 — Who uses it

Companies on ServiceNow

Companies with 201+ employees and high-confidence evidence in their own postings; job boards and portals left out.

The University of Texas at AustinUniversities · Austin, United States10,001+ employeesArizona State UniversityUniversities · Tempe, United States1001-5000 employeesHiabCrane & hoist manufacturers · United States10,001+ employeesIndustrial Light & Magic (ILM)Animation & motion graphics · United States1001-5000 employeesIGM FinancialWealth management general · United States5001-10000 employeesManchester Memorial HospitalGeneral hospitals · United States1001-5000 employeesVersuniHousehold appliance manufacturers · Amsterdam, Netherlands5001-10000 employeesZimmer BiometMedical device manufacturers · Warsaw, United States10,001+ employeesU.S. BankRetail & commercial banks · Minneapolis, United States10,001+ employeesApplied MedicalMedical device manufacturers · Rancho Santa Margarita, United States1001-5000 employeesHeinzPreserves sauces & spices · United States501-1000 employeesAuburn UniversityUniversities · United States5001-10000 employeesUFA AGAnimal feed manufacturers · Herzogenbuchsee, Switzerland201-500 employeesPenn StateUniversities · United States10,001+ employeesL'Oréal GroupeGeneral personal care manufacturers · Canada10,001+ employeesBoulangerConsumer electronics appliance webshops · United States5001-10000 employeesVertex PharmaceuticalsPharmaceutical manufacturers · Boston, United States1001-5000 employeesOMRON HealthcareMedical device manufacturers · United States5001-10000 employeesABMFacilities management · United Kingdom10,001+ employeesCommunity Memorial HealthcareGeneral hospitals · Ventura, United States1001-5000 employees
Seen through the website or DNS only

Companies with 1,000+ employees whose website or DNS carries ServiceNow but whose postings never name it: the part of the market job data alone misses.

5,192 companies show ServiceNow; 204 of them have over 1,000 employees.

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04 — Footprint breakdown

By country, company size and industry

The 757 companies with ServiceNow on their website or in DNS. Click a country for its own page where we have one.

By country
companiesshare
United States
35747%
United Kingdom
12216%
Australia
496%
Germany
304%
Canada
294%
Switzerland
253%
France
122%
Netherlands
122%
Finland
111%
Norway
111%
Sweden
101%
Brazil
81%
By company size
companiesshare
Self-employed
122%
2-10 employees
385%
11-50 employees
8411%
51-200 employees
11415%
201-500 employees
12517%
501-1000 employees
9112%
1001-5000 employees
16522%
5001-10000 employees
395%
10,001+ employees
669%
By industry
companiesshare
Technology & software
22930%
Business & finance services
14319%
Manufacturing & industry
7310%
Utilities & infrastructure
648%
Public, community & associations
517%
Commerce & trade
405%
Consumer services & leisure
274%
Health care
274%
Property & construction
213%
Transport, logistics & rental
203%
Media & content
152%
Hospitality & travel
111%
05 — What their DNS and pages also say

The mail, hosting and web stack of ServiceNow companies

Other tools found on the same companies' websites or in their DNS records. Mail providers and senders come from SPF, DKIM and MX; the rest from page code.

Microsoft 365700 companies · 92%
microsoft_teams411 companies · 54%
microsoft_intune400 companies · 53%
Microsoft Entra ID392 companies · 52%
SendGrid321 companies · 42%apple318 companies · 42%Atlassian274 companies · 36%Anthropic237 companies · 31%Cloudflare216 companies · 29%HubSpot208 companies · 27%Mailchimp193 companies · 25%DocuSign184 companies · 24%
Amazon SES177 companies · 23%
Salesforce150 companies · 20%Adobe118 companies · 16%
cisco_webex117 companies · 15%
06 — Job-posting evidence

Who runs ServiceNow inside the company

The 4,528 companies whose postings name ServiceNow: by country, size and the function of the role. The second number in the function table is companies.

Postings by function
postings · companies
IT operations & business systems
14,976 · 3,921
Software engineering
5,408 · 1,506
Product, program & project management
1,953 · 895
Data & AI
1,439 · 626
Customer service & success
1,186 · 570
Human resources
957 · 465
Sales
796 · 309
General management & consulting
570 · 276
Finance & accounting
549 · 342
Engineering (non-software)
447 · 242
Posting companies by country
companiesshare
United States
2,75361%
United Kingdom
3367%
Canada
1724%
Germany
1573%
France
1253%
Australia
1032%
India
671%
Brazil
641%
Netherlands
471%
Switzerland
431%
Spain
381%
Sweden
371%
Posting companies by size
companiesshare
Self-employed
752%
2-10 employees
2034%
11-50 employees
3668%
51-200 employees
56713%
201-500 employees
53712%
501-1000 employees
47210%
1001-5000 employees
97422%
5001-10000 employees
4079%
10,001+ employees
92720%
Hiring on it right now
postings
Postings, last 30 days
24,086
Postings, last 90 days
30,856
All open postings
38,086

4,577 companies opened a role that names ServiceNow in the last 30 days. A hiring team that names its tools is the moment to write to the person who owns the stack.

07 — Named alongside

What ServiceNow teams also ask for

Tools named in the same postings as ServiceNow. Office software is left out.

08 — itsm service desk

ServiceNow against the rest of its category

Ranked by companies naming each tool in postings. Whole category →

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

5,192 companies show ServiceNow: 757 carry it on their website or in their DNS records, 4,528 name it in their own job postings, and 93 do both. (Breaknorm, 4 November 2026, https://breaknorm.co/tools/servicenow)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Website codeScripts, tags and embeds found on the company's own pages in our crawl of 41.5M sites. A tool counts once per company.
  • DNS recordsSPF includes, DKIM selectors, MX and CNAME records of the company's domain that point at ServiceNow or another vendor. Swept in cycles; dedicated mail-provider and hosting facets open once coverage passes 80% per country.
  • Job postingsRead hourly from the applicant tracking systems behind company career sites. A tool counts when the employer's own text names it as the team's system; candidate wish-lists and apply boilerplate are excluded. Confidence low, medium or high per company.
  • Sending infrastructureCold-e-mail sending domains are look-alike domains on a provider's infrastructure (DNS records, certificate logs) that redirect to the company. Absence is not evidence: only companies with a found sending domain are counted.
  • CompaniesCountry, size and industry come from the company profile we build from its website; headcount from LinkedIn where known, otherwise estimated. Job boards, portals and aggregators are kept out of lists.
FAQ

ServiceNow data: questions

How many companies use ServiceNow?

5,192 as of 4 November 2026: 757 carry ServiceNow on their website or in their DNS records and 4,528 name it in their own job postings; 93 show up in both. We keep the two counts apart because they measure different things.

What does "website or DNS" mean?

Our crawler finds ServiceNow's scripts, embeds and tags on the company's own pages, and our DNS sweep reads the domain's mail and hosting records (SPF includes, DKIM selectors, MX, CNAMEs) that point at ServiceNow. Either one puts the company in the footprint. The sweep is still running, so this number grows week by week.

Why is the job-posting number so much smaller?

A posting only names a tool when the team that will use it is hiring and chooses to say so. That makes it a smaller but stronger signal: it tells you which team runs ServiceNow, with a quote and a date. The footprint tells you reach.

How fresh is this?

Career sites are read hourly, websites are re-crawled on a rolling schedule and DNS is re-swept in cycles. The date at the top is when these counts were computed.

Can I get the list?

Yes. The first 20 are on this page; the full 5,192 with verified e-mails and a weekly feed of new ServiceNow users is in the product. Counting is free.

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