Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEFashion & apparel ecommerce in Germany_
As of 4 November 2026, 31,764 fashion & apparel ecommerce stores are based in Germany; 316 are hiring right now and Berlin has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 31,764
- Hiring now
- 316 · 71 new in 30 d
- Largest niche
- Print on demand merch · 4,467
- Top city
- Berlin · 1,240
- Parent market
- Commerce & trade · 192,295
Fashion & apparel ecommerce in Germany, broken down
| companies | share | |
|---|---|---|
| Print on demand merch | 4,467 | 14% |
| Own brand casual apparel | 4,416 | 14% |
| Fashion retail stores | 3,688 | 12% |
| Footwear webshops | 3,147 | 10% |
| Bags accessories webshops | 2,271 | 7% |
| Womens general fashion webshops | 2,232 | 7% |
| Clothing fashion webshops | 2,140 | 7% |
| Other apparel fashion webshops | 1,441 | 5% |
| Childrens clothing webshops | 1,426 | 4% |
| Sporting goods webshops | 1,355 | 4% |
| Lingerie webshops | 1,232 | 4% |
| Secondhand & vintage clothing | 1,205 | 4% |
| Bridal wear | 1,164 | 4% |
| Activewear webshops | 948 | 3% |
| Costume & party wear | 765 | 2% |
| companies · hiring | |
|---|---|
| Self-employed | 18,416 · 12 |
| 2-10 employees | 11,769 · 115 |
| 11-50 employees | 1,099 · 56 |
| 51-200 employees | 287 · 63 |
| 201-500 employees | 93 · 32 |
| 501-1000 employees | 55 · 16 |
| 1001-5000 employees | 37 · 16 |
| 5001-10000 employees | 4 · 3 |
| 10,001+ employees | 4 · 3 |
| companies | share | |
|---|---|---|
| Berlin | 1,240 | 4% |
| Hamburg | 903 | 3% |
| München | 615 | 2% |
| Köln | 504 | 2% |
| Düsseldorf | 308 | 1% |
| Wiesbaden | 252 | 1% |
| Frankfurt am Main | 248 | 1% |
| Leipzig | 237 | 1% |
| Stuttgart | 235 | 1% |
| Dresden | 162 | 1% |
| Essen | 158 | 0% |
| Hannover | 152 | 0% |
The biggest fashion & apparel ecommerce stores in Germany
The largest companies of the segment, by headcount; job boards and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
The stack of fashion & apparel ecommerce in Germany
From their websites and DNS records, page plumbing left out.
Other segments of commerce & trade in Germany
Commerce & trade in Germany, the whole market →
General consumer goods ecommerce · 89,226 →
Food production, wholesale & retail · 28,908 →
Trade & technical equipment ecommerce · 20,069 →
Health, beauty & food ecommerce · 15,735 →
Machinery equipment wholesale · 10,101 →
Pet supplies ecommerce · 9,300 →
Industrial & chemical distribution · 9,184 →
Jewellery & watch ecommerce · 8,189 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
31,764 fashion & apparel ecommerce stores are based in Germany; 316 are hiring right now and Berlin has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/commerce_trade/germany/apparel_fashion_webshops)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
Fashion & apparel ecommerce in Germany: questions
How many fashion & apparel ecommerce stores are there in Germany?
31,764 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Commerce & trade → Fashion & apparel ecommerce → leaf niches such as print on demand merch, own brand casual apparel, fashion retail stores. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every fashion & apparel ecommerce company in Germany,
with the person who decides
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