Health, beauty & food ecommerce in Germany_
As of 4 November 2026, 15,735 health, beauty & food ecommerce stores are based in Germany; 135 are hiring right now and Berlin has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 15,735
- Hiring now
- 135 · 51 new in 30 d
- Largest niche
- Beauty & personal care webshops · 5,682
- Top city
- Berlin · 710
- Parent market
- Commerce & trade · 192,295
Health, beauty & food ecommerce in Germany, broken down
| companies | share | |
|---|---|---|
| Beauty & personal care webshops | 5,682 | 36% |
| Vitamins & supplements webshops | 2,902 | 18% |
| Other health beauty & food webshops | 2,270 | 14% |
| Hair care product webshops | 1,441 | 9% |
| Single product health beauty shops | 1,279 | 8% |
| Perfume webshops | 1,048 | 7% |
| Skincare webshops | 871 | 6% |
| Sports nutrition webshops | 704 | 4% |
| Nail care supply webshops | 525 | 3% |
| Sporting goods webshops | 469 | 3% |
| Lash & brow supplies | 414 | 3% |
| Weight loss supplement shops | 412 | 3% |
| Mens health supplement shops | 275 | 2% |
| Other consumer goods webshops mixed | 264 | 2% |
| General merchandise webshops | 236 | 1% |
| companies · hiring | |
|---|---|
| Self-employed | 10,864 · 11 |
| 2-10 employees | 3,992 · 40 |
| 11-50 employees | 679 · 42 |
| 51-200 employees | 138 · 28 |
| 201-500 employees | 39 · 9 |
| 501-1000 employees | 17 · 4 |
| 1001-5000 employees | 5 · 1 |
| 5001-10000 employees | 1 · 0 |
| companies | share | |
|---|---|---|
| Berlin | 710 | 5% |
| Hamburg | 387 | 2% |
| München | 263 | 2% |
| Köln | 193 | 1% |
| Düsseldorf | 178 | 1% |
| Frankfurt am Main | 173 | 1% |
| Wiesbaden | 130 | 1% |
| Stuttgart | 127 | 1% |
| Leipzig | 85 | 1% |
| Hannover | 75 | 0% |
| Boston | 69 | 0% |
| Mannheim | 67 | 0% |
The biggest health, beauty & food ecommerce stores in Germany
The largest companies of the segment, by headcount; job boards and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
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The stack of health, beauty & food ecommerce in Germany
From their websites and DNS records, page plumbing left out.
Other segments of commerce & trade in Germany
Commerce & trade in Germany, the whole market →
General consumer goods ecommerce · 89,226 →
Fashion & apparel ecommerce · 31,764 →
Food production, wholesale & retail · 28,908 →
Trade & technical equipment ecommerce · 20,069 →
Machinery equipment wholesale · 10,101 →
Pet supplies ecommerce · 9,300 →
Industrial & chemical distribution · 9,184 →
Jewellery & watch ecommerce · 8,189 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
15,735 health, beauty & food ecommerce stores are based in Germany; 135 are hiring right now and Berlin has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/commerce_trade/germany/health_beauty_and_food_webshops)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
Health, beauty & food ecommerce in Germany: questions
How many health, beauty & food ecommerce stores are there in Germany?
15,735 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Commerce & trade → Health, beauty & food ecommerce → leaf niches such as beauty & personal care webshops, vitamins & supplements webshops, other health beauty & food webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
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Every health, beauty & food ecommerce company in Germany,
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