Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEGeneral consumer goods ecommerce in Germany_
As of 4 November 2026, 89,226 general consumer goods ecommerce stores are based in Germany; 902 are hiring right now and Berlin has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 89,226
- Hiring now
- 902 · 166 new in 30 d
- Largest niche
- Sporting goods webshops · 7,932
- Top city
- Berlin · 2,916
- Parent market
- Commerce & trade · 192,295
General consumer goods ecommerce in Germany, broken down
| companies | share | |
|---|---|---|
| Sporting goods webshops | 7,932 | 9% |
| General merchandise webshops | 5,807 | 7% |
| Consumer electronics appliance webshops | 5,183 | 6% |
| Home decor webshops | 4,967 | 6% |
| Furniture webshops | 4,678 | 5% |
| Kitchenware household goods webshops | 4,633 | 5% |
| Gift & giftware webshops | 4,130 | 5% |
| Other consumer goods webshops mixed | 3,953 | 4% |
| Clothing fashion webshops | 3,665 | 4% |
| Childrens toy webshops | 3,460 | 4% |
| Fabric yarn craft supply webshops | 2,625 | 3% |
| Office supply webshops | 2,550 | 3% |
| Garden plant webshops | 2,274 | 3% |
| Antique & vintage dealers | 2,221 | 2% |
| Personalised gift webshops | 2,154 | 2% |
| companies · hiring | |
|---|---|
| Self-employed | 49,510 · 27 |
| 2-10 employees | 34,484 · 325 |
| 11-50 employees | 3,957 · 255 |
| 51-200 employees | 866 · 167 |
| 201-500 employees | 207 · 54 |
| 501-1000 employees | 104 · 36 |
| 1001-5000 employees | 72 · 21 |
| 5001-10000 employees | 14 · 8 |
| 10,001+ employees | 12 · 9 |
| companies | share | |
|---|---|---|
| Berlin | 2,916 | 3% |
| Hamburg | 2,367 | 3% |
| München | 1,205 | 1% |
| Köln | 1,086 | 1% |
| Wiesbaden | 847 | 1% |
| Düsseldorf | 793 | 1% |
| Frankfurt am Main | 762 | 1% |
| Stuttgart | 701 | 1% |
| Hannover | 532 | 1% |
| Leipzig | 526 | 1% |
| Dresden | 480 | 1% |
| Bremen | 431 | 0% |
The biggest general consumer goods ecommerce stores in Germany
The largest companies of the segment, by headcount; job boards and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
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The stack of general consumer goods ecommerce in Germany
From their websites and DNS records, page plumbing left out.
Other segments of commerce & trade in Germany
Commerce & trade in Germany, the whole market →
Fashion & apparel ecommerce · 31,764 →
Food production, wholesale & retail · 28,908 →
Trade & technical equipment ecommerce · 20,069 →
Health, beauty & food ecommerce · 15,735 →
Machinery equipment wholesale · 10,101 →
Pet supplies ecommerce · 9,300 →
Industrial & chemical distribution · 9,184 →
Jewellery & watch ecommerce · 8,189 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
89,226 general consumer goods ecommerce stores are based in Germany; 902 are hiring right now and Berlin has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/commerce_trade/germany/consumer_goods_webshops_mixed)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
General consumer goods ecommerce in Germany: questions
How many general consumer goods ecommerce stores are there in Germany?
89,226 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Commerce & trade → General consumer goods ecommerce → leaf niches such as sporting goods webshops, general merchandise webshops, consumer electronics appliance webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
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Every general consumer goods ecommerce company in Germany,
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