Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEWooCommerce stores in Bulgaria_
As of 4 November 2026, 22,021 companies in Bulgaria run a WooCommerce store: 5,413 pure online shops, the rest manufacturers, wholesalers and retailers selling online; 25 are hiring right now and Sofia has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 22,021
- Hiring now
- 25 · 1 new in 30 d
- Largest segment
- General consumer goods ecommerce · 2,728
- Top city
- Sofia · 1,031
- Parent market
- Ecommerce · 14,376
- Pure online shops
- 5,413 · 25%
WooCommerce stores in Bulgaria, broken down
| companies | share | |
|---|---|---|
| General consumer goods ecommerce | 2,728 | 12% |
| Health, beauty & food ecommerce | 1,252 | 6% |
| Fashion & apparel ecommerce | 983 | 4% |
| Trade & technical equipment ecommerce | 951 | 4% |
| Food production, wholesale & retail | 722 | 3% |
| Food & beverage production | 518 | 2% |
| Hotels inns & holiday accommodation | 489 | 2% |
| Digital marketing agencies | 476 | 2% |
| Industrial & chemical distribution | 466 | 2% |
| Vehicle & parts retail | 443 | 2% |
| Construction & building engineering | 418 | 2% |
| Training & online courses | 401 | 2% |
| Machinery equipment wholesale | 396 | 2% |
| Freight transport & equipment rental | 347 | 2% |
| Primary medical & veterinary practices | 338 | 2% |
| companies · hiring | |
|---|---|
| Self-employed | 7,861 · 1 |
| 2-10 employees | 6,678 · 10 |
| 11-50 employees | 6,160 · 8 |
| 51-200 employees | 1,168 · 4 |
| 201-500 employees | 116 · 2 |
| 501-1000 employees | 26 · 0 |
| 1001-5000 employees | 10 · 0 |
| 5001-10000 employees | 1 · 0 |
| 10,001+ employees | 1 · 0 |
| companies | share | |
|---|---|---|
| Sofia | 1,031 | 5% |
| София / Sofija | 543 | 2% |
| Варна / Varna | 276 | 1% |
| Пловдив / Plovdiv | 267 | 1% |
| Varna | 164 | 1% |
| Бургас / Burgas | 161 | 1% |
| Plovdiv | 150 | 1% |
| Стара Загора / Stara Zagora | 82 | 0% |
| Хасково / Khaskovo | 72 | 0% |
| Русе / Ruse | 70 | 0% |
| Шумен / Shumen | 68 | 0% |
| Благоевград / Blagoevgrad | 66 | 0% |
| companies | share | |
|---|---|---|
| Service | 8,559 | 39% |
| Online shop | 6,363 | 29% |
| Manufacturer | 3,285 | 15% |
| Public & non-profit | 1,213 | 6% |
| Hospitality | 1,010 | 5% |
| Wholesale | 912 | 4% |
| Retail | 474 | 2% |
| Other | 144 | 1% |
| Unknown | 61 | 0% |
The biggest WooCommerce stores in Bulgaria
The largest ecommerce stores on this platform in the country, by headcount; marketplaces and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
What WooCommerce stores in Bulgaria add on top
Payment providers and marketing tools found on these stores' pages and DNS.
The stack of woocommerce stores in Bulgaria
From their websites and DNS records, page plumbing left out.
Other platforms and segments in Bulgaria
Ecommerce in Bulgaria, the whole market →
OpenCart stores in Bulgaria · 2,463 →
Shopify stores in Bulgaria · 965 →
PrestaShop stores in Bulgaria · 298 →
Magento stores in Bulgaria · 144 →
Wix stores in Bulgaria · 129 →
General consumer goods ecommerce · 6,515 →
Health, beauty & food ecommerce · 2,621 →
Fashion & apparel ecommerce · 2,356 →
Trade & technical equipment ecommerce · 2,106 →
Food production, wholesale & retail · 907 →
Vehicle & parts retail · 664 →
Jewellery & watch ecommerce · 535 →
Flowers, plants & home fragrance ecommerce · 417 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
22,021 companies in Bulgaria run a WooCommerce store: 5,413 pure online shops, the rest manufacturers, wholesalers and retailers selling online; 25 are hiring right now and Sofia has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/bulgaria/on-woocommerce)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
WooCommerce stores in Bulgaria: questions
How many WooCommerce stores are there in Bulgaria?
22,021 with a confident classification, read from their own websites.
How do you know a store runs WooCommerce?
From the store's own pages and DNS: the platform's scripts, assets, checkout or hosting fingerprints. A store is counted once, on the platform we detected.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every woocommerce stores company in Bulgaria,
with the person who decides
Filter on the segment and the country, and get 1,000 records free.