Kantar alternatives
As of 4 November 2026, 29 surveys market research are named by companies instead of Kantar: Qualtrics by 575 companies, Circana by 468, SurveyMonkey by 220.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Kantar, companies in postings
- 181
- Most used alternative
- Qualtrics · 575
- Fastest hiring, 90 days
- Circana
- Alternatives ranked
- 29
- Catalogue
- T-1.0.1-prov
surveys market research companies choose instead of Kantar
Companies naming each tool in their own postings, and postings in the last 90 days. Bars are relative to the category leader.
| # | Alternative | Companies | companies | vs Kantar | postings, 90 d | Compare |
|---|---|---|---|---|---|---|
| 1 | QualtricsQualtrics | 575 | 318% | 1,061 | Kantar vs Qualtrics → | |
| 2 | CircanaCircana | 468 | 259% | 1,462 | Kantar vs Circana → | |
| 3 | SurveyMonkeySurveyMonkey | 220 | 122% | 323 | Kantar vs SurveyMonkey → | |
| 4 | Gravity FormsRocketgenius | 183 | 101% | 94 | Kantar vs Gravity Forms → | |
| 5 | NielsenIQNielsenIQ | 177 | 98% | 464 | Kantar vs NielsenIQ → | |
| 6 | Google FormsGoogle | 154 | 85% | 232 | Kantar vs Google Forms → | |
| 7 | Microsoft FormsMicrosoft | 153 | 85% | 212 | soon | |
| 8 | MedalliaMedallia | 134 | 74% | 365 | Kantar vs Medallia → | |
| 9 | KoboToolboxHarvard Humanitarian Initiative | 126 | 70% | 291 | soon | |
| 10 | Open Data KitGet ODK | 105 | 58% | 205 | soon | |
| 11 | NumeratorNumerator | 103 | 57% | 223 | soon | |
| 12 | Press GaneyPress Ganey | 99 | 55% | 477 | soon | |
| 13 | ComscoreComscore | 95 | 52% | 372 | soon | |
| 14 | ScintillaScintilla | 94 | 52% | 167 | soon | |
| 15 | JotformJotform | 80 | 44% | 91 | soon | |
| 16 | SurveyCTODobility | 54 | 30% | 83 | soon | |
| 17 | GWIGWI | 53 | 29% | 166 | soon | |
| 18 | MintelMintel | 53 | 29% | 105 | soon | |
| 19 | YouGovYouGov | 52 | 29% | 119 | soon | |
| 20 | TypeformTypeform | 51 | 28% | 131 | soon | |
| 21 | EuromonitorEuromonitor International | 48 | 27% | 97 | soon | |
| 22 | Forsta SurveysForsta | 44 | 24% | 79 | soon | |
| 23 | Sensor TowerSensor Tower | 35 | 19% | 49 | soon | |
| 24 | MRI-SimmonsGfK MRI | 32 | 18% | 54 | soon | |
| 25 | AlchemerAlchemer | 27 | 15% | 38 | soon | |
| 26 | Stratum | 27 | 15% | 40 | soon | |
| 27 | Simmons ResearchExperian | 23 | 13% | 76 | soon | |
| 28 | FormAssemblyFormAssembly | 21 | 12% | 27 | soon | |
| 29 | LimeSurveyLimeSurvey GmbH | 19 | 10% | 35 | soon |
Filter on any of them, or on Kantar users who also name an alternative, and open the person who owns the stack.
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29 surveys market research are named by companies instead of Kantar: Qualtrics by 575 companies, Circana by 468, SurveyMonkey by 220, measured from their own job postings. (Breaknorm, 4 November 2026, https://breaknorm.co/tools/kantar/alternatives)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- RankingCompanies whose own postings name the tool as the team's system, from the Breaknorm technology catalogue T-1.0.1-prov. Editions are folded into their parent product.
- 90-day postingsOpen postings first seen or posted in the last 90 days that name the tool.
- Not includedRatings, prices, feature claims, sponsored positions.
Kantar alternatives: questions
What is the most used alternative to Kantar?
Qualtrics: 575 companies name it in their own job postings, against 181 for Kantar.
How is this list ranked?
By the number of companies whose own postings name the tool as the team's system (Breaknorm technology catalogue T-1.0.1-prov), then by postings in the last 90 days. No ratings, no vendor input, no sponsored positions.
Does this say which is better?
No. It says who uses what, by company size, industry and country, so you can see which tools companies like yours choose. For features and prices, read the vendors.
Can I get the companies on any of these?
Yes: click the tool, see the first 20 companies, and sign up for the full list with verified e-mails. Counting is free.
Get these companies your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on Kantar
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