Market map · Croatia

Ecommerce stores in Croatia_

As of 4 November 2026, 3,976 ecommerce stores are based in Croatia: 89 with 51+ employees, 2 hiring right now, led by general consumer goods ecommerce and Sljeme (Medvednica-Tomislavac).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Companies, confident classification
3,976
51+ employees
89 · 2%
Hiring now
2 · 1 new in 30 d
Largest segment
General consumer goods ecommerce · 1,939
Top city
Sljeme (Medvednica-Tomislavac) · 852
Running cold outbound
1
Platform detected
2,818 · 71%
3,976ecommerce stores in Croatia
89with 51+ employees
2hiring on their own career site today
1opened a role in the last 30 days
02 — Segments

Ecommerce stores in Croatia, by segment

Click a segment for its own map. Second column: companies hiring right now.

By sub-vertical
companies · hiring
General consumer goods ecommerce
1,939 · 1
Trade & technical equipment ecommerce
769 · 0
Health, beauty & food ecommerce
612 · 1
Fashion & apparel ecommerce
478 · 1
Food production, wholesale & retail
264 · 0
Vehicle & parts retail
135 · 0
Flowers, plants & home fragrance ecommerce
101 · 0
Books publishing & retail
89 · 0
Jewellery & watch ecommerce
87 · 0
Pet supplies ecommerce
85 · 0
Machinery equipment wholesale
81 · 0
Tobacco, vape & cannabis retail
62 · 0
Industrial & chemical distribution
45 · 0
Visual art galleries & prints
28 · 0
Plants, flowers & fresh produce trade
20 · 0
By company size
companies · hiring
Self-employed
1,317 · 1
2-10 employees
2,152 · 0
11-50 employees
418 · 0
51-200 employees
75 · 0
201-500 employees
11 · 1
501-1000 employees
2 · 0
1001-5000 employees
1 · 0
By city
companiesshare
Sljeme (Medvednica-Tomislavac)
85221%
Zagreb
2105%
Kostrena
1053%
Split
1053%
Sarvaš
882%
Donji Kućan
591%
Vugrovec Donji
571%
Ribnica
511%
Trnovec
461%
Bukovje Podvrško
411%
Kožino
411%
Gornji Maslarac
291%
03 — Largest companies

The biggest ecommerce stores in Croatia

The largest ecommerce stores of the country, by headcount; marketplaces, portals and directories left out.

3,976 ecommerce stores in Croatia; 2 of them hiring.

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04 — What they run

The stack of ecommerce stores in Croatia

Tools found on these companies' websites and in their DNS records, page plumbing left out.

05 — Shop platforms

What Croatia's ecommerce stores run on

Ecommerce platform, payment providers and marketing stack, read from the stores' own pages and DNS. A platform is detected on 2,818 stores (71%); headless, custom and undetected builds make up the rest. Shares are of all 3,976 stores. Payments and marketing cover only the providers our crawl detects today (PayPal, Stripe, Klarna, SumUp; Klaviyo, Mailchimp, Brevo and the like).

Payment providers
storesshare
Stripe
231%
Klarna
190%
PayPal
150%
Marketing & support stack
storesshare
Mailchimp
42411%
Brevo
1905%
MailerLite
1213%
Microsoft Clarity
752%
Klaviyo
682%
tawk.to
531%
Hotjar
431%
Zendesk
271%
Matomo
160%
HubSpot
120%
Pinterest
70%
Ecommerce stores by industry
storesshare
Commerce & trade
3,65092%
Automotive
1373%
Media & content
1193%
Health care
301%
Manufacturing & industry
221%
Hospitality & travel
130%
Property & construction
30%
Consumer services & leisure
10%
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

3,976 ecommerce stores are based in Croatia: 89 with 51 or more employees, 2 hiring right now (1 opened a role in the last 30 days), led by general consumer goods ecommerce and Sljeme (Medvednica-Tomislavac). (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/croatia)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
  • Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
  • HiringOpen roles read hourly from the company's own career system.
  • StackScripts and embeds on the company's pages plus SPF, DKIM, MX and CNAME records of its domain.
FAQ

Ecommerce stores in Croatia: questions

How many ecommerce stores are there in Croatia?

3,976 with a confident industry and country classification, read from their own websites; 89 of them have 51 or more employees.

How do you know a company is an ecommerce store?

We classify every company from its own website into a vertical, a sub-vertical and a leaf, each with a confidence score. This page counts companies with industry confidence of at least 0.7 and country confidence of at least 0.8; the company list shows only rich profiles with a LinkedIn-known headcount.

Which ecommerce stores in Croatia are hiring?

2 have an open role on their own career site today and 1 opened one in the last 30 days. The full list with the hiring manager is in the product; counting is free.

Can I get this market as a list?

Yes: filter on ecommerce stores and Croatia, add size, city or technology, and export with verified e-mails. The first 20 largest companies are on this page.

Companies and people

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Every ecommerce store in Croatia,
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