Market map · Denmark

Ecommerce stores in Denmark_

As of 4 November 2026, 22,649 ecommerce stores are based in Denmark: 300 with 51+ employees, 36 hiring right now, led by general consumer goods ecommerce and Rødding.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Companies, confident classification
22,649
51+ employees
300 · 1%
Hiring now
36 · 16 new in 30 d
Largest segment
General consumer goods ecommerce · 12,300
Top city
Rødding · 1,010
Running cold outbound
0
Platform detected
16,301 · 72%
22,649ecommerce stores in Denmark
300with 51+ employees
36hiring on their own career site today
16opened a role in the last 30 days
02 — Segments

Ecommerce stores in Denmark, by segment

Click a segment for its own map. Second column: companies hiring right now.

By sub-vertical
companies · hiring
General consumer goods ecommerce
12,300 · 20
Fashion & apparel ecommerce
4,036 · 15
Health, beauty & food ecommerce
2,400 · 1
Trade & technical equipment ecommerce
2,379 · 2
Food production, wholesale & retail
1,984 · 3
Jewellery & watch ecommerce
1,006 · 3
Pet supplies ecommerce
951 · 0
Flowers, plants & home fragrance ecommerce
635 · 1
Vehicle & parts retail
579 · 0
Visual art galleries & prints
410 · 0
Books publishing & retail
279 · 0
Tobacco, vape & cannabis retail
268 · 0
Machinery equipment wholesale
263 · 0
Industrial & chemical distribution
219 · 1
Plants, flowers & fresh produce trade
152 · 0
By company size
companies · hiring
Self-employed
12,043 · 0
2-10 employees
9,096 · 7
11-50 employees
1,210 · 9
51-200 employees
221 · 9
201-500 employees
51 · 2
501-1000 employees
12 · 1
1001-5000 employees
12 · 7
5001-10000 employees
3 · 1
10,001+ employees
1 · 0
By city
companiesshare
Rødding
1,0104%
København K
5322%
Aarhus C
3301%
København Ø
2521%
Kolding
2241%
Silkeborg
2101%
Aalborg
1911%
København V
1901%
Odense C
1881%
Vejle
1771%
København S
1731%
Horsens
1701%
03 — Largest companies

The biggest ecommerce stores in Denmark

The largest ecommerce stores of the country, by headcount; marketplaces, portals and directories left out.

22,649 ecommerce stores in Denmark; 36 of them hiring.

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04 — What they run

The stack of ecommerce stores in Denmark

Tools found on these companies' websites and in their DNS records, page plumbing left out.

05 — Shop platforms

What Denmark's ecommerce stores run on

Ecommerce platform, payment providers and marketing stack, read from the stores' own pages and DNS. A platform is detected on 16,301 stores (72%); headless, custom and undetected builds make up the rest. Shares are of all 22,649 stores. Payments and marketing cover only the providers our crawl detects today (PayPal, Stripe, Klarna, SumUp; Klaviyo, Mailchimp, Brevo and the like).

Payment providers
storesshare
Klarna
2,17410%
PayPal
1501%
Stripe
960%
Marketing & support stack
storesshare
Mailchimp
1,8568%
Microsoft Clarity
1,7518%
Klaviyo
1,5327%
Hotjar
3842%
Zendesk
3241%
Brevo
2651%
tawk.to
2451%
Trustpilot
1861%
Matomo
1471%
Pinterest
1291%
MailerLite
1110%
ActiveCampaign
830%
Ecommerce stores by industry
storesshare
Commerce & trade
21,04493%
Media & content
7463%
Automotive
5803%
Manufacturing & industry
1631%
Health care
540%
Hospitality & travel
230%
Consumer services & leisure
160%
Technology & software
90%
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

22,649 ecommerce stores are based in Denmark: 300 with 51 or more employees, 36 hiring right now (16 opened a role in the last 30 days), led by general consumer goods ecommerce and Rødding. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/denmark)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
  • Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
  • HiringOpen roles read hourly from the company's own career system.
  • StackScripts and embeds on the company's pages plus SPF, DKIM, MX and CNAME records of its domain.
FAQ

Ecommerce stores in Denmark: questions

How many ecommerce stores are there in Denmark?

22,649 with a confident industry and country classification, read from their own websites; 300 of them have 51 or more employees.

How do you know a company is an ecommerce store?

We classify every company from its own website into a vertical, a sub-vertical and a leaf, each with a confidence score. This page counts companies with industry confidence of at least 0.7 and country confidence of at least 0.8; the company list shows only rich profiles with a LinkedIn-known headcount.

Which ecommerce stores in Denmark are hiring?

36 have an open role on their own career site today and 16 opened one in the last 30 days. The full list with the hiring manager is in the product; counting is free.

Can I get this market as a list?

Yes: filter on ecommerce stores and Denmark, add size, city or technology, and export with verified e-mails. The first 20 largest companies are on this page.

Companies and people

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Every ecommerce store in Denmark,
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