Market map · Hungary

Ecommerce stores in Hungary_

As of 4 November 2026, 29,924 ecommerce stores are based in Hungary: 229 with 51+ employees, 7 hiring right now, led by general consumer goods ecommerce and Budapest.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Companies, confident classification
29,924
51+ employees
229 · 1%
Hiring now
7 · 2 new in 30 d
Largest segment
General consumer goods ecommerce · 14,181
Top city
Budapest · 9,093
Running cold outbound
1
Platform detected
20,347 · 68%
29,924ecommerce stores in Hungary
229with 51+ employees
7hiring on their own career site today
2opened a role in the last 30 days
02 — Segments

Ecommerce stores in Hungary, by segment

Click a segment for its own map. Second column: companies hiring right now.

By sub-vertical
companies · hiring
General consumer goods ecommerce
14,181 · 5
Trade & technical equipment ecommerce
5,472 · 0
Health, beauty & food ecommerce
4,395 · 1
Fashion & apparel ecommerce
3,511 · 0
Food production, wholesale & retail
2,140 · 0
Pet supplies ecommerce
1,231 · 0
Vehicle & parts retail
1,181 · 0
Jewellery & watch ecommerce
1,026 · 0
Flowers, plants & home fragrance ecommerce
1,009 · 0
Industrial & chemical distribution
531 · 0
Books publishing & retail
525 · 1
Machinery equipment wholesale
514 · 0
Tobacco, vape & cannabis retail
266 · 0
Visual art galleries & prints
136 · 0
Plants, flowers & fresh produce trade
132 · 0
By company size
companies · hiring
Self-employed
6,145 · 0
2-10 employees
20,691 · 1
11-50 employees
2,859 · 0
51-200 employees
183 · 3
201-500 employees
24 · 1
501-1000 employees
10 · 2
1001-5000 employees
11 · 0
5001-10000 employees
1 · 0
By city
companiesshare
Budapest
9,09330%
Debrecen
6872%
Szeged
5132%
Kecskemét
4031%
Nyíregyháza
3861%
Győr
3631%
Pécs
3551%
Érd
3061%
Székesfehérvár
2641%
Miskolc
2541%
Budaörs
1611%
Szombathely
1541%
03 — Largest companies

The biggest ecommerce stores in Hungary

The largest ecommerce stores of the country, by headcount; marketplaces, portals and directories left out.

29,924 ecommerce stores in Hungary; 7 of them hiring.

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04 — What they run

The stack of ecommerce stores in Hungary

Tools found on these companies' websites and in their DNS records, page plumbing left out.

05 — Shop platforms

What Hungary's ecommerce stores run on

Ecommerce platform, payment providers and marketing stack, read from the stores' own pages and DNS. A platform is detected on 20,347 stores (68%); headless, custom and undetected builds make up the rest. Shares are of all 29,924 stores. Payments and marketing cover only the providers our crawl detects today (PayPal, Stripe, Klarna, SumUp; Klaviyo, Mailchimp, Brevo and the like).

Payment providers
storesshare
Stripe
1380%
Klarna
920%
PayPal
800%
Marketing & support stack
storesshare
Mailchimp
1,5885%
MailerLite
1,4515%
Hotjar
1,1564%
Microsoft Clarity
1,0784%
Brevo
5362%
Klaviyo
3881%
tawk.to
2641%
Pinterest
1511%
Matomo
1310%
ActiveCampaign
970%
Zendesk
890%
HubSpot
590%
Ecommerce stores by industry
storesshare
Commerce & trade
27,39592%
Automotive
1,1824%
Media & content
7462%
Manufacturing & industry
1981%
Health care
1230%
Hospitality & travel
860%
Property & construction
600%
Consumer services & leisure
580%
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

29,924 ecommerce stores are based in Hungary: 229 with 51 or more employees, 7 hiring right now (2 opened a role in the last 30 days), led by general consumer goods ecommerce and Budapest. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/hungary)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
  • Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
  • HiringOpen roles read hourly from the company's own career system.
  • StackScripts and embeds on the company's pages plus SPF, DKIM, MX and CNAME records of its domain.
FAQ

Ecommerce stores in Hungary: questions

How many ecommerce stores are there in Hungary?

29,924 with a confident industry and country classification, read from their own websites; 229 of them have 51 or more employees.

How do you know a company is an ecommerce store?

We classify every company from its own website into a vertical, a sub-vertical and a leaf, each with a confidence score. This page counts companies with industry confidence of at least 0.7 and country confidence of at least 0.8; the company list shows only rich profiles with a LinkedIn-known headcount.

Which ecommerce stores in Hungary are hiring?

7 have an open role on their own career site today and 2 opened one in the last 30 days. The full list with the hiring manager is in the product; counting is free.

Can I get this market as a list?

Yes: filter on ecommerce stores and Hungary, add size, city or technology, and export with verified e-mails. The first 20 largest companies are on this page.

Companies and people

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Every ecommerce store in Hungary,
with the person who decides

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