Market maps · Ecommerce

Ecommerce stores by country_

As of 3 November 2026, 1,717,787 ecommerce stores across 49 countries, counted from their own websites. WooCommerce is the most common platform; every EU country and the US has its own map with platform shares.

As of 3 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Ecommerce stores
1,717,787
Countries
49
Largest market
United States · 306,032
Most common platform
WooCommerce · 534,911
Platform pages
315
01 — By country

Pick a country

Stores with a confident classification; second number: stores hiring on their own career site today.

United States306,032 stores · 636 hiring · WooCommerce leadsGermany156,900 stores · 1,292 hiring · WooCommerce leadsUnited Kingdom156,553 stores · 263 hiring · WooCommerce leadsBrazil151,610 stores · 123 hiring · WooCommerce leadsFrance96,993 stores · 131 hiring · WooCommerce leadsPoland78,964 stores · 58 hiring · WooCommerce leadsNetherlands78,214 stores · 147 hiring · WooCommerce leadsItaly76,122 stores · 60 hiring · WooCommerce leadsSpain66,889 stores · 61 hiring · WooCommerce leadsAustralia55,063 stores · 71 hiring · Shopify leadsCzechia47,879 stores · 13 hiring · Shoptet leadsCanada38,371 stores · 54 hiring · Shopify leadsRomania36,181 stores · 9 hiring · WooCommerce leadsTürkiye30,111 stores · 3 hiring · WooCommerce leadsHungary29,924 stores · 7 hiring · WooCommerce leadsGreece25,349 stores · 13 hiring · WooCommerce leadsSwitzerland23,376 stores · 51 hiring · WooCommerce leadsSweden23,362 stores · 70 hiring · WooCommerce leadsDenmark22,649 stores · 36 hiring · WooCommerce leadsBelgium20,660 stores · 41 hiring · WooCommerce leadsSlovakia20,264 stores · 4 hiring · WooCommerce leadsPortugal15,211 stores · 14 hiring · WooCommerce leadsIndia14,854 stores · 49 hiring · WooCommerce leadsAustria14,472 stores · 79 hiring · WooCommerce leadsBulgaria14,376 stores · 3 hiring · WooCommerce leadsLithuania11,535 stores · 8 hiring · WooCommerce leadsNorway10,964 stores · 18 hiring · WooCommerce leadsColombia10,587 stores · 7 hiring · WooCommerce leadsMexico9,327 stores · 8 hiring · WooCommerce leadsUnited Arab Emirates9,272 stores · 24 hiring · WooCommerce leadsFinland8,659 stores · 10 hiring · WooCommerce leadsEstonia6,834 stores · 1 hiring · WooCommerce leadsSaudi Arabia6,190 stores · 4 hiring · WooCommerce leadsLatvia5,958 stores · 4 hiring · WooCommerce leadsSlovenia5,948 stores · 1 hiring · WooCommerce leadsSingapore5,354 stores · 16 hiring · WooCommerce leadsArgentina4,607 stores · 3 hiring · WooCommerce leadsIreland4,372 stores · 5 hiring · WooCommerce leadsSouth Korea4,220 stores · 2 hiring · cafe24 leadsCroatia3,976 stores · 2 hiring · WooCommerce leadsUkraine2,303 stores · 0 hiring · WooCommerce leadsCyprus1,668 stores · 4 hiring · WooCommerce leadsJapan1,519 stores · 0 hiring · Shopify leadsChina1,149 stores · 1 hiring · WooCommerce leadsSouth Africa666 stores · 3 hiring · WooCommerce leadsIsrael629 stores · 0 hiring · WooCommerce leadsNew Zealand616 stores · 1 hiring · WooCommerce leadsMalta573 stores · 7 hiring · WooCommerce leadsLuxembourg482 stores · 0 hiring · WooCommerce leads
02 — Platforms

Ecommerce platforms across all countries

Stores on each platform, summed over the country maps; click a platform for its tool page, or open a country for its platform × country pages.

Largest ecommerce markets
storesshare
United States
306,03218%
Germany
156,9009%
United Kingdom
156,5539%
Brazil
151,6109%
France
96,9936%
Poland
78,9645%
Netherlands
78,2145%
Italy
76,1224%
Spain
66,8894%
Australia
55,0633%
Czechia
47,8793%
Canada
38,3712%
Romania
36,1812%
Türkiye
30,1112%
Hungary
29,9242%
Stores hiring right now, by country
stores hiring
Germany
1,292
United States
636
United Kingdom
263
Netherlands
147
France
131
Brazil
123
Austria
79
Australia
71
Sweden
70
Spain
61
Italy
60
Poland
58
Canada
54
Switzerland
51
India
49
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

1,717,787 ecommerce stores across 49 countries, counted from the stores' own websites; the largest markets are United States (306,032), Germany (156,900), United Kingdom (156,553), and WooCommerce is the most common platform with 534,911 stores. (Breaknorm, 3 November 2026, https://breaknorm.co/market/ecommerce)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ClassificationEvery company is classified from its own website; a store is a company whose site is a webshop, with industry confidence ≥ 0.7 and country confidence ≥ 0.8.
  • PlatformScripts, assets, checkout and hosting fingerprints on the store's pages and in its DNS; detection share is stated on each country page.
  • HiringOpen roles read hourly from the store's own career system.
FAQ

Ecommerce stores by country: questions

How do you count ecommerce stores?

A company is an ecommerce store when its own website is classified as a webshop with a confident industry and country. Marketplaces, portals, directories and non-organisations are left out.

How do you know the platform?

From the store's pages and DNS: the platform's scripts, assets, checkout and hosting fingerprints. A platform is detected on roughly two thirds of stores; headless and custom builds make up the rest, and each country page states its own detection share.

Is every EU country covered?

Yes: all 27 EU members plus the United Kingdom, United States, Canada, Australia and every other country with 300 or more stores, 49 countries in all.

Can I get the list?

Yes: filter on webshops, the country, the platform and the segment in the product, and export with the decision makers and verified e-mails. Counting is free.

Companies and people

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